Senior Marketing Executive
Location: Ubi
Working Hours: Monday to Friday, 9:00 am - 6:00 pm Saturday (WFH), 9:00 am - 1:00 pm
Salary Range: $3,500 - $4,500
Job Overview
The Senior Marketing Executive is responsible for planning, executing, and managing marketing initiatives across digital and offline platforms. The role involves e-commerce management, digital advertising, search engine optimization, influencer and partnership coordination, and campaign performance tracking.
Key Responsibilities
- Plan and execute marketing campaigns across digital and offline platforms.
- Manage and maintain the company's Shopify e-commerce platform, including product updates, promotions, and analytics.
- Develop and optimize digital advertising campaigns using Google Ads, Meta Ads, and other relevant platforms.
- Implement and monitor SEO strategies to improve website visibility and search ranking.
- Coordinate with influencers, agencies, and brand partners for marketing collaborations.
- Manage content calendars for digital platforms, including social media and email marketing.
- Lead and supervise team members in executing marketing activities.
- Support event planning and execution, including retail activations and brand campaigns.
- Work with design teams on the development of marketing materials and visual content.
- Prepare and review marketing performance reports and recommend adjustments to improve outcomes.
Requirements
- Diploma or Degree in Marketing, Communications, or a related field.
- Minimum 3 to 5 years of relevant experience in marketing or e-commerce.
- Proficient in Shopify, Google Ads, Meta Business Suite, and SEO tools such as Google Analytics or SEMrush.
- Experience in campaign management, influencer engagement, and partnership marketing.
- Knowledge of graphic design software (e.g. Canva, Adobe Photoshop, or Illustrator) is an advantage.
- Experience in event coordination or brand activations is preferred.
- Experience in leading a team
Tan Yen Zhen (Chen Yan Zhen) | R25138932
The Supreme HR Advisory Pte Ltd EA No: 14C7279
