Senior Marketing Executive (Automotive)

Responsibilities:

Brand & Campaign Management
. Support the development and execution of marketing campaigns, including product marketing, tactical offers, test-drive campaigns, and showroom events.
. Coordinate Aftersales marketing initiatives such as service packages, promotions, seasonal campaigns, and customer retention activities.
. Ensure alignment of all marketing materials with brand guidelines and messaging.

Content, Creative & Collaterals
. Develop and manage marketing collaterals including brochures, posters, showroom materials, merchandising, and digital assets.
. Work closely with creative agencies or in-house designers to deliver quality content on time.
. Assist in creating content for social media, CRM communications, and digital channels (working with the Digital team if applicable).

Event & Activation Support
. Plan and manage roadshows, showroom activations, customer events, handover experiences, and product showcase activities.
. Support launch events, and dealer-level campaigns models.
. Coordinate logistics, vendor management, event setup, and post-event reporting.

Aftersales Marketing & Customer Retention
. Support service marketing promotions, maintenance campaigns, and customer lifetime value initiatives.
. Work with the Aftersales team to identify communication needs, customer pain points, and service opportunities.
. Develop communication materials for service reminders, customer touchpoints, and retention programs.

Lead Management & Sales Coordination
. Support lead-generation activities and ensure seamless workflow between marketing campaigns and Sales team.
. Track, update, and report marketing-generated leads and conversions.
. Monitor customer feedback and insights to support marketing improvements.

Budget, Reporting & Vendor Management
. Manage marketing budgets for assigned campaigns or projects, ensuring cost-effectiveness.
. Maintain and track invoices, quotations, and vendor agreements.
. Prepare regular campaign performance reports, competitor updates, and marketing analytics.

Requirements:

• Deg with 3 - 5 years of relevant experience in the luxury industries preferred.

• Good Microsoft office applications knowledge i.e., MS PowerPoint

• Proficiency in SEO/SEM strategies and tools (e.g., Google Ads, Google Analytics).

• Experience managing social media platforms (e.g., Facebook, Instagram, LinkedIn)

• Understanding of email marketing platforms (e.g., Mailchimp, Salesforce) and CRM systems.

• Ability to analyze campaign performance using Google Analytics, Meta Business Suite, or similar platforms.

• Good initiative and follow through.

• Good planning and organizing skills.

• Resistant to stress. Self motivated and results oriented.

• Proven good judgment in high pressure situations an ability to remain calm and logical.

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word/pdf format to

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

Tel:

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley