Responsible for brand building and implementation of marketing campaigns (ATL, BTL and online) of assigned brands.
Responsible for the development of brand assets, point of purchase materials, digital marketing content, and communication collaterals.
Review marketing campaign effectiveness through analysis of data, performance metrics, and insights
Trade Marketing
Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channels to achieve sales objectives.
Develop and conceptualise impactful in-store activation programmes.
To conduct regular market visitations whenever required.
REQUIREMENTS
Minimum diploma and above in marketing, business management or related fields.
Minimum 3 years of relevant experience in consumer marketing, digital marketing, and proven experience in executing marketing and communication campaigns, preferably in B2C go-to-market execution.
Good command of spoken and written English
Relevant experience, preferably in the FMCG, health and beauty industries.
Good project management and organisational skills, with the ability to multitask and prioritise work and projects.
An experienced candidate may be considered for the Assistant Manager position.
