Senior Marketing & Communications Manager

What you'll do:

As a Senior Marketing and Communications Manager, you will be at the heart of driving impactful marketing efforts across Asia. This role offers you the platform to demonstrate your expertise in B2B marketing within financial markets or related sectors while making a significant contribution to the company's growth story in Asia.

• Lead the planning and execution of comprehensive marketing and communications initiatives throughout the Asia region, ensuring all activities are aligned with broader organisational goals.
• Oversee the delivery of diverse marketing programmes including events, client engagements, product launches, and sales-driven campaigns tailored to regional needs.
• Develop and implement content marketing strategies such as thought leadership pieces, digital outreach, social media engagement, and creative advertising campaigns.
• Collaborate closely with senior stakeholders across various business units-including international teams-to maintain consistency with global strategy while adapting to local market dynamics.
• Provide daily mentorship and operational guidance to a junior marketing team member based in Singapore, fostering their development and ensuring smooth execution of local projects.
• Drive effective project management by establishing clear timelines, monitoring progress, coordinating resources, and ensuring timely delivery of all campaign elements.
• Prepare detailed reports on campaign performance, offering insights into effectiveness and areas for improvement to inform future marketing plans.
• Manage relationships with external partners such as agencies or sponsors to maximise the impact of creative campaigns and sponsorship opportunities.
• Ensure all communications reflect the organisation's brand values while resonating with target audiences across multiple channels.
• Champion best practices in marketing operations by staying informed about industry trends and integrating new approaches where appropriate.