Senior / Marketing Associate
Job Description
Our Journey
The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners.
About the Role
We're looking for a Marketing Campaign Associate / Senior Associate to join our Marketing team and own end-to-end marketing campaigns for ShopBack and our brand and merchant partners. You'll lead campaigns from planning and strategy through execution and post-campaign analysis, working cross-functionally to drive strong outcomes.
What You'll Own
- Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for ShopBack, brand, and merchant campaigns
- Manage partner campaigns, including product launches and other integrated brand initiatives
- In-Store Marketing expertise: Work together with the design and operations team to continuously optimize In-Store point of sale materials (POSM) and processes to amplify ShopBack's value proposition at every consumer touchpoint.
- Coordinate closely with Business Development, local Operations, Regional Operations, Product, Graphic Design, CRM, and other relevant teams
- Able to collaborate closely with stakeholders confidently.
- Identify campaign issues early and work directly with the appropriate stakeholders to resolve them
- Use campaign data to evaluate performance, identify insights, and recommend improvements
- Support effective campaign messaging and provide copywriting suggestions to improve brand performance
- Use AI tools to research, analyze information, structure thinking, and solve day-to-day campaign challenges more effectively
Essentials to Succeed
Must-have:
- 2-5 years of relevant experience in marketing campaign planning and execution
- Experience managing campaigns from initial planning through launch and post-campaign analysis
- Experience in offline marketing (i.e. POSMs)
- High level of ownership, initiative, independence, and sound judgement
- Strong stakeholder management and collaboration skills across multiple functions
- Hands-on approach to execution, with tenacity to work through challenges and competing priorities
- Fluency with AI tools, including writing effective prompts, evaluating outputs, refining approach, and using AI to support analysis and problem-solving
- Strong communication skills and ability to contribute thoughtful copywriting recommendations
Nice-to-have:
- Experience in e-commerce, online travel, or technology company
- Familiarity with CRM campaigns and lifecycle marketing
ShopBacker Traits
- Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
- Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
- Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
- Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully - and support each other along the way.
What's in it for ShopBackers
- Career growth opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on performance.
- Candid, open, and collaborative culture where feedback is valued.
We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications, analyse resumes, match candidates to roles, generate interview notes, and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting . ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
More Info
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About Company
Skills:
Media Relations, Copywriting, Email marketing campaigns, Content Marketing, Cross-functional collaboration, Communications, Event marketing
Skills:
Ms Excel, Google Workspace
Skills:
analytical solutions , Strategy, Data Analysis, metrics and measurement frameworks, Consulting, data-driven solutions, commercial analytics, growth analytics
