Senior Manager, Web & Social Media

Overall Purpose of The Job

The Web and Social Media Senior Manager will drive our corporate digital presence end-to-end

from steering a major website revamp to elevating content, engagement, and brand

experience across all owned corporate social media platforms. The ideal candidate combines

strong project leadership, editorial sensibility, technical fluency, and a deep understanding of

audience behaviour and analytics.

Key Responsibilities:

Lead Website Revamp & Digital Transformation

Oversee the end-to-end revamp of SPH Media's corporate website, including discovery,

planning, content mapping, selection of CMS, UX/UI development, testing, launch, and

ongoing optimisation.

Ensure the website reflects the organisation's communications strategy, brand

guidelines, and narrative framework.

Manage vendors, creative partners, and internal stakeholders to deliver a seamless and

timely project.

Strengthen site structure, navigation, SEO, and content quality to enhance stakeholder

experience and accessibility.

Put in place sustainable governance processes and content workflows post-launch.

Website & Content Management

Oversee day-to-day maintenance and updates on the corporate website to ensure

accuracy, relevance, and brand alignment.

Review and refine content regularly to support organisational priorities, key messages,

and executive communications.

Use analytics to guide content decisions, improve user engagement, and enhance

overall digital performance.

Social Media Strategy

Develop and implement an integrated social media strategy that strengthens the

organisation's reputation and visibility across key social media platforms.

Curate and produce content that highlights organisational achievements, corporate

initiatives, leadership visibility, and stakeholder engagements.

Oversee editorial calendars, content pipelines, and performance tracking to ensure

consistent, timely, and high-quality output.

Monitor digital trends and platform developments to guide strategic shifts and content

innovation.

Support major events and initiatives with web and social media amplification.

Digital Governance, Brand Consistency & Risk Management

Uphold strong brand standards, messaging consistency, and responsible use of digital

channels.

Enhance governance frameworks, approval processes, and platform guidelines for

internal stakeholders.

Work closely with External Comms and stakeholders to ensure protocol and business

continuity plans are in place for digital escalations or sensitive issues.

Job Profile

Required Qualifications

Degree in Communications, Marketing, Digital Media, or a related discipline.

Minimum 712 years of experience in web, digital communications, or social media

roles, preferably within corporate or public-facing organisations.

Strong command of content strategy, UX/UI principles, CMS management, SEO, and

analytics.

Proficiency with social media tools (e.g., Hootsuite, Sprout Social) and CMS platforms

(e.g., WordPress, Webflow).

Proven experience managing a large-scale website revamp is essential.

Experience with SEO, Google Analytics, and basic graphic design tools (e.g., Canva,

Adobe Creative Suite).

Required Competencies

Strong writing skills that can engage audiences via the various platforms

Excellent communication, organisational, and project management skills.

Data-driven thinking and ability to influence and challenge the status quo

Strong project management capabilities with experience managing vendors and cross-

functional teams. Experience in leading a website revamp project will be a plus.

Good time and project management skills, including the ability to work on multiple

projects at the same time

Thrive in matrixed environments and is adept at influencing and coordinating with

different stakeholders.

An excellent communicator and creative thinker

A self-starter who is analytical and meticulous

Video editing and motion graphic skills are a bonus

Experience with paid social campaigns and performance marketing

Familiarity with UX principles and A/B testing

Sound judgement, especially in reputational considerations and digital risk

management.