Senior Manager, Talent & Community

THE ROLE

1. Talent & Creator Management

. Manage and grow a roster of engaged talents, creators, and KOLs, ensuring strong representation and long-term career development.

. Provide strategic counsel on personal branding, content direction, and commercial positioning.

. Identify and secure brand partnerships, endorsements, and collaboration opportunities aligned with each talent's profile.

2. Relationship Development & Ecosystem Building

. Build and cement strong relationships with brands, agencies, creators, and talents across the ecosystem.

. Proactively expand the HelloFranses! network within the creator and influencer community across key markets.

. Stay attuned to emerging talents, platforms, and trends to continuously strengthen the agency's ecosystem.

3. Client Servicing & Campaign Delivery

. Service an active roster of retainers and project-based clients involving KOLs, creators, and talents.

. Lead end-to-end campaign execution, from briefing and talent matching to delivery and reporting.

. Collaborate closely with internal PR, social, and creative teams to deliver integrated campaigns for both new and existing clients.

4. New Business Development Support

. Partner with the Corporate, Consumer and Integrated Communications teams to support new business opportunities.

. Contribute to ideation, proposal development, deck creation, and pitching.

. Support in securing and converting new business opportunities involving talent, influencer, and creator-led strategies.

5. Brand Building for HelloFranses! Asia

. Actively contribute to the growth and visibility of HelloFranses! Asia through word-of-mouth, industry engagement, and social platforms.

. Support and participate in events, networking opportunities, and content initiatives to strengthen market presence.

. Collaborate with the social team to amplify HelloFranses! positioning within the industry.