Senior Manager, Stakeholder Communications, Strategic Communications

Who We Are

Pioneering workers rights since 1961, the National Trades Union Congress (NTUC) unites 57 trade unions, seven trade associations, 12 social enterprises, and other enterprise partners as we create better lives for workers here in Singapore.

Our work cuts across the different ages and stages of life as we walk the ground and respond to everyday needs. Through initiatives that protect our workers at work, transform careers, manage the cost of living, help with financial resilience and health, and nurture relationships for families, we champion every worker through every touch point as we work towards better wages, welfare, and work prospects.

Because Every Worker Matters.

The Role

The Senior Manager, Stakeholder Communications will drive communications strategies with relevant stakeholders, including union leaders, and build the Labour Movement (LM)s capability for online advocacy.

The role will build a more structured, segmented and sustained stakeholder communications ecosystem, ensuring all key stakeholders receive timely and relevant information, understand NTUC's key priorities and are equipped to communicate these confidently through their own networks.

The role will also lead the Employee Advocacy Programme (EAP), building a vibrant community of employees who bring NTUC's work to life through their own experiences and authentic voices, and develop key metrics and outcomes to measure the success of key programmes.

Key Responsibilities

1. Develop and drive communications strategy for union leaders

• Develop targeted stakeholder communications plan for union leaders (ULs) aligned with NTUC's organisational, policy and advocacy priorities.
• Translate insights from stakeholder sensing to identify gaps in UL awareness, understanding or alignment that require communications intervention.
• Segment and cluster unions according to their communications needs, priorities, leadership profiles, member demographics and communications readiness; Develop differentiated communications approaches and key messages for different union and UL segments
• Curate and translate NTUC priorities, key initiatives and advocacy messages into accessible and relevant communications for ULs.
• Work with various comms teams to plan communications staging for ULs around major Labour Movement moments and milestones
• Identify opportunities, channels and touchpoints through which NTUC can regularly reach out to union leaders with strategic communications messages and content.
• Build and deepen relationships within the LM network so stakeholder communications efforts are informed by ground insights and feedback.

2. Drive and scale the Employee Advocacy Programme (EAP)

• Lead the Employee Advocacy Programme (EAP) as a strategic communications capability: a connected community of staff who champion the Labour Movement through credible, authentic sharing.
• Develop programme and activation plans that mobilise staff voices around priority worker issues and key Labour Movement moments.
• Recruit, onboard and grow the advocate community across departments. Sustain participation through peer learning, co-creation and recognition, so advocates share ideas and amplify one another's content.
• Equip advocates to tell NTUC's story in their own voice. Run learning sessions, gatherings and access to leaders and subject-matter experts, giving advocates an NTUC-wide view of key initiatives and the confidence and pride to make it relevant to their networks.
• Track and report programme metrics.

Other responsibilities

• Plan and conduct structured UL sensing through polls, surveys, focus-group discussions, one-to-one engagements and other appropriate feedback channels.
• Develop clear sensing objectives and questions in consultation with relevant teams, ensuring each exercise generates useful and actionable communications insights.
• Analyse quantitative and qualitative feedback to identify emerging concerns, information gaps, areas of misalignment and opportunities for deeper engagement.
• Track shifts in awareness and sentiment over time, maintain a consolidated view of key insights and share relevant findings with internal stakeholders to support communications planning.

Requirements

• Degree in Communications, Marketing, Public Policy, Political Science or a related field.
• Strong experience in stakeholder communications, strategic communications, advocacy, community/volunteer engagement or related work.
• Excellent writing and message-framing skills, with the ability to translate complex policy and organisational issues into clear and relevant communications.
• Strong stakeholder instincts and confidence engaging senior stakeholders, union leaders and working-level counterparts.
• Demonstrated capability in developing engagement programmes or sustaining communities/networks.
• Strong understanding of digital and social communications and how trusted voices complement corporate channels.
• Comfortable working with data, polling and qualitative feedback to shape communications decisions.
• Strong programme-management skills, including the ability to coordinate across multiple departments and stakeholder groups.
• Familiarity with Singapore's Labour Movement, industrial relations, workforce issues, community management would be advantageous.

We regret to inform that only shortlisted candidates will be contacted.