Senior Manager, Marketing Communications

Company Overview

We are partnering with a dynamic public sector organization at the forefront of Singapore's digital economy. The organization drives impactful programmes, policies, and initiatives that support industry growth and digital transformation, while engaging citizens and businesses through strategic communications and outreach.

Role Overview

The Senior Manager, Marketing Communications will support the Deputy Director in shaping and delivering integrated marketing and communications strategies. This role is instrumental in driving impactful campaigns that support national initiatives, influence behaviour, and strengthen engagement with key stakeholders.

Key Responsibilities

Integrated Campaign Strategy & Execution

• Partner with internal stakeholders to understand business priorities and develop integrated marketing campaigns
• Support the development and execution of multi-channel campaigns across digital, social media, print, activations, partnerships, and sponsorships
• Ensure campaigns are aligned to programme objectives, timelines, and performance targets

Stakeholder & Cross-Functional Collaboration

• Work closely with business units, industry communications teams, and internal divisions to ensure alignment of messaging and narratives
• Manage and coordinate with external partners including media agencies, creative agencies, and digital vendors
• Support cohesive and consistent brand storytelling across all communication touchpoints

Data-Driven Marketing & Performance Optimisation

• Leverage analytics, martech tools, and social listening platforms to track campaign effectiveness
• Translate insights into actionable recommendations to improve campaign performance and inform future initiatives
• Support efforts to influence behavioural change through targeted communications strategies

Requirements

Experience & Qualifications

• Degree in Marketing, Mass Communications, Business, or related disciplines
• 10 to 12 years of experience in marketing and communications, with at least 5 years in a supervisory capacity
• Experience in infocomm, media, or related sectors is an advantage

Technical & Functional Skills

• Strong experience in integrated marketing campaigns, particularly digital-led initiatives
• Familiarity with martech stacks and campaign management tools
• Proficiency in web analytics and performance measurement tools
• Strong data analysis skills, including advanced use of Microsoft Excel

Stakeholder Management & Communication

• Proven ability to manage multiple stakeholders across internal teams and external partners
• Excellent written, verbal, and presentation skills
• Ability to translate complex policies or initiatives into clear, engaging content

All Curriculum Vitaes will be treated with the strictest confidentiality. By sending us your personal data, you are deemed to consent to RMA Consultants Pte Ltd and its affiliates collecting, using and disclosing your personal data for the purposes set out in our Data Protection Policy at http://bit.ly/3GHgskn and Privacy Policy at http://bit.ly/3W63rp7.

This is in partnership with the Employment and Employability Institute Pte Ltd (e2i).e2i is the empowering network for workers and employers seeking employment and employability solutions.e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to RMA Groups's PDPA and e2i's PDPA.

We regret to inform that only shortlisted candidates will be notified.

Syed Hafiz

EA Regn No: R21103431

RMA Consultants EA License No: 93C4403