Job Scope:
- You will lead the strategic planning and execution of integrated campaigns to promote events, commercial offerings and organizational milestones.
- You will be responsible for maintaining a consistent brand identity across all touchpoints, ensuring that messaging frameworks align with broader customer experience objectives.
- A key focus involves managing public relations and media engagement to strengthen the organization's reputation and visibility within the industry.
- You will also oversee multi-channel content strategies, using storytelling to drive footfall, tenant visibility and audience engagement through social media, EDMs and onsite collateral.
- Coordination is central to the role, as you will manage approval workflows and communications between internal teams, tenants and external partners.
Skills Sets:
- Min 10 years of relevant experience, with a proven track in entertainment, or community engagement sectors.
- We are specifically looking for professionals with a builder mindset who have experience spearheading branding for large-scale lifestyle destinations or multi-concept precincts.
- Capable of navigating fast-paced, ambiguous environments while delivering both high-level direction and hands-on execution.
Salary: To commensurate with experience
Location: Esplanade
EA License No.: 96C4864
Reg. No.: R22110485 (Shanice Lim Xin Ni)
