Manage with close collaboration with Singapore HQ and production and sales offices to drive sales & marketing and/distribution programs to further penetrate the market and obtain additional growth and market shares in desired markets and product lines
Develop, maintain, manage and grow the established client base of assigned markets/products.
Monitor market conditions, competitive activities, and general economic conditions in support of business decisions and long-term planning. Analyse current marketplace and feedback any important market and competitive information.
Establish and manage key relationships with assigned existing or new customers. Build solid relationships with customers, vendors and distributors, as well as sales and marketing teams.
Act as an expert on all matters relating to marketing planning, implementation and management for the region and business centres in order to facilitate the translation of the marketing strategy into actionable plans.
Provide support as needed for the day-to-day implementation of the regional and local marketing plans, including campaign management, and program measurements.
Liaise with the Marketing and Public Affairs teams to ensure that local campaigns are optimally integrated across channels, reflect the strategic imperatives and incorporate relevant messaging, content and value propositions into field-level programs for the direct sales force (and indirect sales force where appropriate).
Act as conduit for marketing initiative implementation and go-to-market strategies in the field. Provide local advocacy and sales engagement information.
Gather market information and, in a consultative fashion, provide marketing expertise/best practices for reaching and being relevant to target audiences.
Ensure in-depth knowledge of marketing-related tools, including CRM and marketing automation. Contribute to the development of an effective regional marketing plan & communications strategy.
Develop effective relationships with internal stakeholders to facilitate synergies between PR, trade and marketing initiatives.
Assess market regularly, understands, and reports effectively specific consumer and media trends, and competitive behaviour
Requirements
Possesses at least a Bachelor's degree or higher
At least 12 years working experience in commodities trading/marketing
Familiarity with the palm market and industry is preferred.
Outgoing personality with good communication and networking ability.
Ability to identify new opportunities and develop an effective plan.
