Job purpose
The Fresh Senior Manager / Manager plays a pivotal role in elevating store-level performance, quality standards, and operational excellence across our Fresh in-store offering. The role is accountable for driving execution excellence across all Fresh segments, including Fruits & Vegetables, Meat and Fish & Seafood, and Ready-to-Eat.
Key Responsibilities
1. In-store Fresh Performance
- Run shadow P&L to build financial acumen and drive business performance for fresh categories including the counters.
- Monitor sales, margin, shrink, and labour productivity; Partner with store teams to troubleshoot fresh performance issues; identify improvement opportunities and support stores in action planning.
- Lead shrink-management efforts including root-cause identification, store-specific interventions, and best-practice rollout.
- Drive counter performance through operational excellence, ranging optimisation, sales mindset execution.
2. Customer & Frontline Insights
- Gather and consolidate customer and frontline feedback on Fresh.
- Communicate insights to respective functions to support continuous improvement in assortment, specifications, quality, pricing, and in-store execution.
3. Quality, Compliance & Process Governance
- Develop and maintain checklists for Fresh compliance checks (quality, SOPs, processes, hygiene, equipment readiness).
- Verify product quality, SOP adherence, food safety requirements, and equipment condition during store visits.
4. SOP, Process & Training Development
- Contribute subject-matter expertise toward the development and refinement of Fresh SOPs, processes, and training materials.
- Pilot new processes and provide feedback to improve operational flow and counter execution.
- Deliver structured training programmes for counter staff to strengthen product knowledge, service standards, and operational efficiency.
- Conduct on-ground coaching and follow-ups to ensure sustained skill adoption and consistent Fresh execution.
5. Fresh Setup & Store Projects
- Lead and coordinate Fresh setup for new store openings, refreshes, and renovations, ensuring merchandising, workflow, and equipment meet operational standards.
- Support and contribute to cross-functional projects (e.g., automated replenishment, Fresh transformation initiatives) as required.
JOB REQUIREMENTS
Qualifications & Requirements
- Experience in Fresh operations or store management.
- Strong understanding of Fresh quality standards, counter operations, and food handling requirements.
- Ability to coach, influence, and work with frontline teams across multiple stores.
- Analytical skills to interpret sales, shrink, and operational data.
- Strong communication and stakeholder-management skills.
- High attention to detail with a passion for operational excellence and customer experience.
- Problem solving skill, pro-actively identifying solutions to in-store issues
