Job Title: Senior Manager, Engagement Outreach, Graduate Studies (2 years contract)
Posting Start Date: 31/03/2026
Job Description
Join Yong Loo Lin School of Medicine (NUS Medicine) to lead integrated
marketing, outreach, alumni engagement, and business development initiatives that grow awareness, enrolment, and partner-supported opportunities for our
Continuing Education & Training (CET) and
Postgraduate (PGC) programmes. You will translate market insights into positioning and campaigns, build high-impact partnerships, and strengthen alumni relationships to deliver measurable growth in leads, conversions, partnerships, and revenue.
Key Responsibilities
- Integrated outreach & demand generation (end-to-end funnel ownership)
- Lead marketing strategy and execution for CET/PGC portfolios across channels (positioning, content calendar, paid/owned/earned campaigns).
- Manage outreach plans from awareness through to enrolment, working closely with programme teams.
- Track and optimise funnel performance (lead generation, conversion rates, intake targets).
- Business development & partnerships
- Identify, develop, and grow partnerships with industry, healthcare institutions, agents, and academic collaborators.
- Lead stakeholder engagement, develop proposals, and support account-based partnership development.
- Drive partner-sourced enrolments and revenue across programmes.
- Alumni relations & lifelong learning community
- Strengthen alumni engagement to support growth (referrals, ambassadors, speakers/mentors, alumni communications and events).
- Develop pathways that encourage repeat learning and re-engagement.
- Team and budget leadership
- Lead and motivate a team (approx. 5–6 direct reports) to achieve outreach and engagement outcomes.
- Manage budget allocation for Engagement & Outreach, ensuring spend remains within approved limits.
Qualifications & Experience
- Bachelor's or Master's degree (preferably in Business, Marketing, or related fields).
- 12–15 years of relevant experience; exposure to higher education and/or healthcare sectors is preferred.
- Strong experience in marketing, business development, stakeholder management, and campaign execution.
- Proven leadership experience managing teams and cross-functional stakeholders.
Skills & Attributes
- Excellent analytical, interpersonal, and communication skills with a strong service mindset.
- Strong coordination and organisational skills; meticulous and outcomes-driven.
- Comfortable working under pressure in a fast-paced environment.
- Proficient in Microsoft Office; experience with design tools and data analytics is an advantage.
