BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.
Your Tasks
- Strategy: Develop and execute plans to achieve and exceed annual online sales targets
- Planning: Lead annual and monthly sales planning, forecasting, and performance tracking across SEA markets
- Campaigns: Plan and execute the commercial calendar and key marketing campaigns
- Analytics: Analyze sales performance to uncover opportunities to improve site experience, engagement, and conversion
- Partnerships: Identify and establish new digital commercial partnerships to drive business growth
- Assortment: Define and manage the online product assortment, including seasonal buys and replenishments
- Merchandising: Oversee product launches, seasonal refreshes, and visual merchandising to ensure a premium brand experience
- Vendor Management: Manage and evaluate vendors to ensure best-in-class customer experience and KPI achievement
- Project Leadership: Lead end-to-end commercial projects from proposal to implementation with cross-functional teams and partners
- Insights: Translate market, consumer, and competitor insights into actionable recommendations for assortment, pricing, content, and customer experience improvements
Your Profile
- Market Expertise: Excellent understanding of the SEA e-commerce landscape, digital technologies, and growth opportunities
- E-Commerce Know-How: Strong experience in online shop conception, design, and system environments
- Customer Focus: Deep understanding of consumer behavior and ability to drive outstanding UX/CX that converts
- Analytics: Strong analytical skills with the ability to interpret data and develop actionable reports
- Organization: Strong planning, prioritization, and solution-oriented working style
- Collaboration: High level of commitment and ability to work effectively with international and cross-functional teams
- Intercultural Skills: Intercultural competence, assertiveness, and experience working across diverse markets
- Industry Background: Experience in fashion, footwear, or premium lifestyle industries preferred
- Education: Bachelor's degree or above in business, marketing, or equivalent professional experience
- Technical Skills: Proficiency with e-commerce technologies (CMS, PIM, OMS, WMS), analytics tools, and MS Office, Salesforce Commerce Cloud experience is a plus
We Offer
BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting It is. We are looking forward to receiving your online application, stating your salary expectations!
If you have any further questions, please contact [Confidential Information].
