Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is
a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also
a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities
Razer is seeking a data-driven and customer-obsessed CRM Manager to lead the strategy, execution, and optimization of our global CRM programs. You'll play a key role in driving customer engagement, retention, and lifetime value across our D2C ecosystemdeveloping and leveraging email, SMS, push, and loyalty channels to deliver personalized, high-impact campaigns that resonate with gamers worldwide.
CRM Strategy and Execution
- Own the end-to-end CRM lifecycle strategy across acquisition, onboarding, engagement, retention, and win-back.
- Develop and execute multi-channel campaigns (email, SMS, push, in-app) that drive revenue and engagement.
Segmentation and Persoanlisation
- Build and optimise audience segments based on behavioural, transactional, and demographic data.
- Partner with product and creative teams to deliver personalised messaging that aligns with gamer personas and product launches.
Automation and Journeys
- Design and implement automated customer journeys and trigger-based communication using CRM tools (e.g. Salesforce Marketing Cloud)
- Continually test and optimise flows to improve open rates, CTR, and conversion.
Analytics and Reporting
- Define KPIs and track performance of CRM campaigns, providing actionable insights and recommendations.
- Measure impact on customer LTV, churn, and retention
- Present performance reviews and strategic recommendations to leadership on a regular basis.
Cross-Functional Collaboration
- Work closely with Product, eCommerce, Affiliate, and Regional Marketing teams to algin CRM efforts with broader business goals.
- Support campaign rollouts, including product launches, seasonal promotions, and loyalty initiatives.
Pre-Requisites
- 46 years of experience in CRM, lifecycle marketing, or retention marketingpreferably in eCommerce, gaming, or consumer tech.
- Strong understanding of CRM platforms, customer data, and marketing automation tools.
- Proven track record of building and optimizing lifecycle campaigns that drive measurable business outcomes.
- Analytical mindset with experience in A/B testing, segmentation, and performance reporting.
- Passion for gaming and understanding of gamer behavior is a strong plus.
- Excellent communication and project management skills
Are you game
