Description:
- Direct the regional media roadmap, ensuring local activations align with global COE standards, championing and embedding buyer-group-led media strategies within holistic media planning, while maximizing regional pipeline impact.
- They ensure highly-targeted Buyer Group media strategy is executed locally across all paid touchpoints (digital and offline), supporting ABM at Scale.
- The role reports to the Regional Director of Media.
- They serve as the regional day-to-day point of contact for the external Media Agency of Record, managing regional budgets, local plan execution, and ensuring all paid media is compliant and culturally resonant to the specific Integrated marketing campaign they are accountable for.
Responsibilities:
- Define the regional media strategy and mix for an assigned global region, ensuring that budget allocations and channel targeting and journey mapping are optimized for complex B2B buyer journeys.
- Ensure assigned regional programs reflect Global COE strategy, while maximizing the account based buyer group pipeline velocity in the region and supporting region KPIs and business objectives.locally and brand KPIs.
- Create executive summaries of campaign plan and performance for internal socialization.
- Monitor and report on creative asset performance and build recommendations for content strategist.
- Drive the agency's testing roadmap, utilizing new channels, formats, and optimization to secure competitive advantage and increase ROI.
- Partner with Audience Intelligence to internalize insights, finding new media approaches to engage hyper-targeted Buyer Groups.
- Define agency performance standards, and govern execution quality and efficiency, driving continuous optimization and approving strategies against Buyer Group KPIs.
- Collaborate with Integrated Marketing, Audience Intelligence, and Regional Marketing teams to ensure synchronized execution and influence adoption of high-impact media plans.
- Manage SOWs, invoicing, budget pacing, variance tracking, and provide high-level forecasting inputs to the Director.
- Synthesize data (media, audience, analytics) into a unified performance story, proposing actions to improve pipeline velocity and GTM outcomes.
- Provide input on the AdTech stack roadmap, evaluating new technologies and defining data flow for the Activation & Experience leader.
Key outputs:
- Regional Performance Media Activation Plan.
- Campaign and quarterly performance reporting, including coordination of regional insights to support regional and global Quarterly Business Reviews.
- Budget Governance & Forecasting Reports.
- Testing and Innovation Roadmap.
Qualifications (skills & competencies):
Qualifications:
- Proven expertise in regionalized media activation and the application of global strategic frameworks to local market nuances.
Hard Skills:
- Understand regional GTM nuances
- Advanced Media Strategy
- Agency Management & Governance
- Strategic Media Planning (Global, multi-channel B2B)
- ABM Activation Platform Experience
- Cross-Channel Measurement & Attribution
Soft Skills (Leadership Competencies):
- Orchestration & Collaboration
- Accountability & Drive
- Strategic Storytelling
- Budget Management & Financial AcumenDescription:
