Core Responsibilities
1. Key Account Ownership & Revenue Growth (55 to 60%)
- Own and manage assigned Modern Trade key accounts as the primary point of contact
- Drive sales growth, distribution expansion, and velocity uplift across accounts, categories, and SKUs
- Develop, plan, and execute rolling 6 to 12 month A&P / BTL plans (promotions, displays, activations) in partnership with retailers
- Track and manage sales actuals vs forecast vs budget at account, category, and SKU level
- Lead negotiations on promo mechanics, displays, pricing support, and retailer programs to achieve win-win outcomes
- Monitor sell-out performance, promo uplift, and ROI, using data to inform future plans
- Ensure strong on-shelf availability (OSA) by working closely with sales ops, supply chain, trade marketing, and retailers
2. General Trade Management & Revenue Growth (5 to 10%)
- Manage General Tradedistributors as the main point of contact
- Drive sales growth, market share, and distribution expansion across GT outlets
- Monitor and analyze sell-in and sell-out performance to optimize channel effectiveness
3. Distribution Expansion (10 to 15%)
- Drive new SKU listings and door expansion within existing Modern Trade partners, ensuring strong in-store launches and early velocity
- Expand General Trade doors by managing and directing the efforts of our distributors
- Build structured account expansion plans aligned with portfolio priorities and channel strategy
4. Execution Excellence & Cross-functional Leadership (10 to 15%)
- Work closely with Trade Marketing and Merchandising to ensure:
- Displays, POSMs, and promo price tags are executed on time and in full
- Store-level execution meets agreed standards
- Collaborate with Marketing on brand campaigns, GWPs, contests, and in-store storytelling
- Partner with Supply Chain & Finance on:
- S&OP demand planning
- Order fulfilment
- Debit note, TTA, and claims reconciliation
5. Seniority, Mentorship & Commercial Rigor (5 to 10%)
- Act as a senior commercial voice within the Singapore team
- Maintain account hygiene, negotiation quality, and execution discipline
- Identify risks early (OSA, distribution gaps, underperforming SKUs, retailer friction) and proactively propose solutions
- Contribute to broader Modern Trade and General Trade strategy discussions and continuous improvement of sales processes
Skills & Qualifications
- 4 - 10 years of experience in FMCG sales, Modern Trade key account management, or commercial roles.
- Proven track record managing Modern Trade retailers in Singapore.
- Hands-on experience in promo planning, display negotiations, and sell-out management
- Excellent negotiation, communication, and stakeholder management skills
- A teachable/coachable spirit - this is critical because you will be pulling the biggest levers of Blood's growth
- Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight
- Fast learner and a team player, while being detail-oriented
- Good written and verbal communication skills
