Senior Integrated Marketing Manager

Our client is a well-established global multi-asset trading platform with a growing presence across Asia Pacific, Europe, and the Middle East. As part of their brand and marketing expansion, they are looking for a Senior Integrated Marketing Manager to be based in Singapore. This role is part of a select group of senior marketing positions structured as a leadership pipeline, with the opportunity to progress into regional or global team management.

RESPONSIBILITIES

• Own the end-to-end integrated marketing strategy, bringing together brand, social, PR, content, and paid channels into one coherent campaign plan
• Plan and direct cross-channel campaigns from concept through execution, ensuring consistent messaging and timing across all touchpoints
• Partner closely with Brand Operations, Social Media, PR, and Brand Design & Content teams to align strategy and ensure timely, high-quality delivery
• Translate business and commercial objectives into marketing strategy and campaign direction
• Manage marketing budgets and campaign performance, ensuring efficient allocation of spend across channels
• Track and analyze campaign performance across channels, translating data into actionable insights and strategy refinements
• Coordinate with regional and global marketing stakeholders to ensure alignment of campaigns across markets
• Ensure marketing communications comply with relevant financial marketing regulations and brand guidelines
• Lead, coach, and develop junior marketing team members, with growth into managing a regional or global marketing function over time
• Represent the marketing function in cross-functional and leadership forums

REQUIREMENTS

• Bachelor's Degree in Marketing, Business, Communications, or a related discipline
• Solid experience in integrated or cross-channel marketing, ideally within fintech, Web3, consumer internet, or international consumer brands
• Proven track record of planning and directing multi-channel campaigns that achieved measurable business outcomes
• Strong stakeholder management skills, with experience coordinating across brand, social, PR, content, and design functions
• Experience working within regulated or compliance-sensitive industries is an advantage
• Strong analytical skills, with experience using marketing performance data to inform strategy
• Excellent communication and presentation skills; regional language proficiency is a plus
• Prior experience mentoring or managing junior team members preferred