Senior Indoor Sales Executive

We are seeking an experienced Senior Sales Executive (Basic + Comms) to join an established B2B industrial and engineering solutions business.

The successful candidate will play an important role in driving indoor sales activities, managing customer accounts, developing business opportunities and ensuring smooth coordination of sales operations.

This role is suited for a commercially driven individual who is confident in handling customer relationships, identifying sales opportunities and working independently to achieve sales objectives.

Sales & Business Development

• Manage and develop existing B2B customer accounts to strengthen relationships and grow sales.

• Identify opportunities for cross-selling, upselling and increasing product penetration among existing customers.

• Proactively follow up on customer enquiries, quotations and sales opportunities to improve conversion rates.

• Identify potential new customers and business opportunities across industrial, engineering and commercial sectors.

• Understand customer requirements and recommend suitable industrial, engineering and hardware products or solutions.

• Support the development and execution of sales initiatives to achieve business objectives.

Customer Account Management

• Serve as a key point of contact for assigned customer accounts, handling enquiries and providing timely assistance.

• Engage customers to understand their operational requirements and propose suitable products and solutions.

• Handle quotations, commercial discussions, order arrangements and escalated customer matters.

• Maintain strong working relationships with customers and identify opportunities to expand business.

• Provide after-sales support and follow up on customer feedback and service issues.

Sales Operations & Coordination

• Prepare and review quotations, sales orders, tenders and other sales-related documentation.

• Coordinate with Procurement, Warehouse and Logistics to ensure product availability and timely order fulfilment.

• Liaise with suppliers on product sourcing, pricing, availability and technical information where required.

• Maintain accurate customer records, sales activities and pipeline information in the ERP system.

• Monitor sales performance, customer purchasing patterns and outstanding quotations.

• Prepare sales reports, forecasts and updates for management.

Team Collaboration & Continuous Improvement

• Work closely with Outdoor Sales, Procurement, Warehouse and other departments to support customer requirements and business growth.

• Provide guidance and share product or sales knowledge with junior team members where required.

• Identify opportunities to improve sales processes, customer servicing and operational efficiency.

• Participate in product promotions, sales campaigns and customer engagement initiatives.

What We Are Looking For

• Diploma or Degree in Business, Sales, Engineering or a related discipline. Relevant working experience will also be considered.

• At least 5 years of relevant experience in B2B sales, inside sales, account management or a related commercial role.

• Experience in industrial, engineering, hardware, equipment or technical product-related industries will be an advantage.

• Proven ability to manage customer accounts and develop sales opportunities independently.

• Good understanding of B2B sales processes, quotation management and customer relationship management.

• Strong commercial awareness, negotiation and problem-solving skills.

• Good communication and interpersonal skills, with the ability to engage customers and internal stakeholders effectively.

• Organised, proactive and able to manage multiple customer requirements and priorities.

• Proficient in Microsoft Office experience with ERP or CRM systems will be an advantage.

• Able to work independently while collaborating effectively with different departments.