The Senior Field Marketing Manager (APAC) is responsible for driving regional marketing strategies, demand management, and pipeline acceleration for 8x8's CPaaS (Communications Platform as a Service) business. This role covers end-to-end planning and execution of integrated marketing programs that build awareness, generate qualified demand, and accelerate revenue conversion across the APAC region, with support for EMEA initiatives as needed.
The ideal candidate will be a strategic thinker with strong execution capabilities, combining expertise in field marketing, digital marketing, and demand management with an analytical approach to tracking pipeline performance. This position requires close collaboration with sales, product marketing, and marketing operations teams, and a deep understanding of the enterprise B2B technology landscape.
Responsibilities
Strategy Development
- Develop comprehensive regional marketing strategies for APAC aligned with global business objectives.
- Collaborate closely with regional sales leaders to define joint go-to-market priorities, account targeting, and co-marketing programs that support pipeline goals.
- Conduct market research and analysis to identify target industries, personas, and competitive dynamics.
- Establish clear performance metrics and KPIs to measure marketing effectiveness, pipeline velocity, and ROI.
Field Marketing
- Partner with regional sales teams to design and execute localized field marketing initiatives that directly support sales pipeline objectives.
- Plan and manage events such as industry conferences, trade shows, partner roadshows, webinars, and executive roundtables to drive brand visibility and engagement.
- Provide support to EMEA field marketing initiatives where cross-regional collaboration is required for shared enterprise accounts or global campaigns.
- Oversee end-to-end logistics, vendor management, and budget tracking for all field marketing programs.
Ensure seamless integration between online and offline engagement to deliver a unified customer experience.
Demand Management
- Own the end-to-end demand management process, encompassing digital marketing, content marketing, and marketing operations channels.
- Collaborate with product marketing to source content and develop high-impact assets (whitepapers, case studies, success stories) that resonate with enterprise buyers.
- Implement multi-channel programs including digital advertising, ABM, email nurture, webinars, and syndication campaigns to generate qualified leads.
- Partner with Marketing Operations and Sales to closely track MQL-to-SQL conversion, ensuring lead quality and timely follow-up for enterprise accounts.
- Analyze performance data and provide insights to continuously improve pipeline velocity and conversion rates.
Campaign Management
- Lead end-to-end campaign execution from planning through reporting, ensuring alignment with global messaging and regional sales priorities.
- Manage campaign timelines, budgets, and performance metrics in coordination with cross-functional teams including digital, creative, and content.
- Work with Marketing Operations to implement campaign tracking, attribution, and reporting dashboards for data-driven decision-making.
Cross Functional Collaboration
- Collaborate with sales, product marketing, and digital marketing teams to ensure strategic alignment across initiatives.
- Support internal events including Sales Kickoffs (SKOs), Quarterly Business Reviews (QBRs), and team enablement sessions through planning, agenda development, and logistics coordination.
- Serve as the marketing liaison to sales leadership, ensuring proactive communication and mutual visibility into marketing contributions to pipeline health.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field (or equivalent experience).
- 8 to 10 years of proven experience in field marketing or demand management roles within B2B technology companies, ideally covering APAC.
- Demonstrated success in partnering with enterprise sales teams to drive pipeline growth and conversion.
- Strong understanding of marketing automation and CRM platforms, particularly HubSpot or Salesforce.
- Proficiency in using AI-based tools for campaign optimization, content development, or analytics.
- Excellent project management skills with the ability to manage multiple programs simultaneously and deliver under tight deadlines.
- Analytical mindset with the ability to interpret data, extract insights, and drive performance improvements.
- Exceptional communication and interpersonal skills to collaborate across cross-functional and cross-regional teams.
- Comfortable operating in a fast-paced, agile environment with a hands-on, startup-style approach.
- Willingness to travel regionally for events, team meetings, and customer engagements.
