Senior Executive, Website UX Designer

Job Summary

We are looking for a UX Designer to own and shape customer journeys across the Resorts World Sentosa website, a critical digital touchpoint for customers discovering, planning, and purchasing experiences across our hotels, attractions, malls, restaurants, and campaigns.

Working closely with the Product Manager and Sales & Operations Lead, the UX Designer plays a key role in designing intuitive, brand-aligned, and conversion-optimised experiences that support RWS's positioning as a best-in-class integrated resort.

This role requires a strong balance of customer-first thinking and commercial impact, ensuring the website is easy to use for both local and international visitors, while driving meaningful business outcomes.

Key Responsibilities

1. Own End-to-End UX Design of Website Customer Journeys

Own the UX design of key customer journeys across the website, including onboarding, discovery, content hierarchy, purchase, enquiry, booking, and campaign flows

Ensure journeys are cohesive, intuitive, and consistent across products and touchpoints

Design flows that support both information discovery and transactional needs

2. Funnel-Driven & Commercially Aligned UX

Design experiences optimised for conversion and funnel performance

Ensure UX decisions support customer needs, commercial goals, and cross-discovery objectives

Work closely with the Product Manager to translate business and growth requirements into UX solutions

3. Customer-First Experience Design

Design journeys that are easy to use for both locals and tourists

Balance inspiration, storytelling, and usability across content-heavy and transactional pages

Ensure UX designs align with RWS brand guidelines, tone, and positioning

4. UX Governance & Quality Control

Review all website updates, features, and content changes to ensure customer-friendly flows and clear information architecture

Maintain consistent interaction patterns and usability standards

Act as a UX gatekeeper to maintain experience quality

5. Collaboration with Product, Sales & Operations

Partner closely with the Product Manager on roadmap initiatives and feature delivery

Work with Sales & Operations Lead to understand operational and commercial requirements

Participate in design reviews and delivery milestones

6. Research, Testing & Continuous Optimisation

Support user research, usability testing, and journey reviews

Partner with Data Growth Manager on insights, analytics, and experimentation

Iterate designs based on data, A/B testing results, and customer behaviour

7. Accessibility & Inclusivity

Apply usability and accessibility best practices

Design inclusive experiences for diverse audiences, devices, and digital literacy levels

Consider international visitors and mobile-first behaviour in design decisions

What This Role Is Accountable For

Usability and clarity of the Resorts World Sentosa website

Effectiveness of key customer funnels

Consistency of experience across products, campaigns, and content

Ensuring customer needs remain central to all website changes

Required Qualifications

24+ years of experience in UX, Product Design, or Interaction Design

Required Skills

Strong experience designing end-to-end customer journeys and funnels

Ability to balance user needs, brand requirements, and commercial objectives

Strong understanding of information architecture, interaction design, and usability

Experience working with Product Managers and cross-functional teams

Proficiency in design tools such as Figma, Sketch, or Adobe XD

Nice to Have

Experience with large-scale, CMS-driven websites

Experience in hospitality, travel, lifestyle, or consumer brands

Familiarity with conversion optimisation or growth-focused UX

Experience designing for international audiences