Senior Executive, Website UX Designer

Job Summary

We are looking for a UX Designer to own and shape customer journeys across the Resorts World Sentosa website, a critical digital touchpoint for customers discovering, planning, and purchasing experiences across our hotels, attractions, malls, restaurants, and campaigns.

Working closely with the Product Manager and Sales & Operations Lead, the UX Designer plays a key role in designing intuitive, brand-aligned, and conversion-optimised experiences that support RWS's positioning as a best-in-class integrated resort.

This role requires a strong balance of customer-first thinking and commercial impact, ensuring the website is easy to use for both local and international visitors, while driving meaningful business outcomes.

Key Responsibilities

1. Own End-to-End UX Design of Website Customer Journeys

• Own the UX design of key customer journeys across the website, including onboarding, discovery, content hierarchy, purchase, enquiry, booking, and campaign flows

• Ensure journeys are cohesive, intuitive, and consistent across products and touchpoints

• Design flows that support both information discovery and transactional needs

2. Funnel-Driven & Commercially Aligned UX

• Design experiences optimised for conversion and funnel performance

• Ensure UX decisions support customer needs, commercial goals, and cross-discovery objectives

• Work closely with the Product Manager to translate business and growth requirements into UX solutions

3. Customer-First Experience Design

• Design journeys that are easy to use for both locals and tourists

• Balance inspiration, storytelling, and usability across content-heavy and transactional pages

• Ensure UX designs align with RWS brand guidelines, tone, and positioning

4. UX Governance & Quality Control

• Review all website updates, features, and content changes to ensure customer-friendly flows and clear information architecture

• Maintain consistent interaction patterns and usability standards

• Act as a UX gatekeeper to maintain experience quality

5. Collaboration with Product, Sales & Operations

• Partner closely with the Product Manager on roadmap initiatives and feature delivery

• Work with Sales & Operations Lead to understand operational and commercial requirements

• Participate in design reviews and delivery milestones

6. Research, Testing & Continuous Optimisation

• Support user research, usability testing, and journey reviews

• Partner with Data Growth Manager on insights, analytics, and experimentation

• Iterate designs based on data, A/B testing results, and customer behaviour

7. Accessibility & Inclusivity

• Apply usability and accessibility best practices

• Design inclusive experiences for diverse audiences, devices, and digital literacy levels

• Consider international visitors and mobile-first behaviour in design decisions

What This Role Is Accountable For

• Usability and clarity of the Resorts World Sentosa website

• Effectiveness of key customer funnels

• Consistency of experience across products, campaigns, and content

• Ensuring customer needs remain central to all website changes

Required Qualifications

• 2–4+ years of experience in UX, Product Design, or Interaction Design

Required Skills

• Strong experience designing end-to-end customer journeys and funnels

• Ability to balance user needs, brand requirements, and commercial objectives

• Strong understanding of information architecture, interaction design, and usability

• Experience working with Product Managers and cross-functional teams

• Proficiency in design tools such as Figma, Sketch, or Adobe XD

Nice to Have

• Experience with large-scale, CMS-driven websites

• Experience in hospitality, travel, lifestyle, or consumer brands

• Familiarity with conversion optimisation or growth-focused UX

• Experience designing for international audiences