Executive/ Senior Executive, Digital Experience, Commercial Services (Web/SEO)
2 Year Contract
About Us
Since opening The Ascott Singapore in 1984 as Asia Pacific's first international-class serviced residence, Ascott has expanded to over 950 properties worldwide. Headquartered in Singapore, Ascott operates in more than 230 cities across over 40 countries in regions including Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.
Ascott provides various accommodation options such as serviced residences, co-living properties, hotels, and independent senior living apartments. Its hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu, and Yello. The Ascott Star Rewards (ASR) loyalty programme offers members exclusive privileges and deals at participating locations.
As a fully owned business unit of CapitaLand Investment Limited, Ascott is a vertically-integrated lodging operator. It leverages its network of third-party owners and local expertise to enhance fee-related earnings through hospitality management and investment management services.
The Opportunity
The role is responsible for managing website content, SEO optimisation, and digital experience initiatives across Ascott's global brand website. The successful candidate will work closely with regional teams, business stakeholders, and vendors to drive website performance, content quality, and guest experience improvements.
KEY RESPONSIBILITIES
Website Content & Governance
- Own the end-to-end management of property onboarding, content updates, publishing, and quality assurance across Ascott's global brand website, ensuring compliance with brand standards, SEO best practices, and content governance requirements.
- Serve as the primary point of coordination between regional teams, internal stakeholders, and external vendors on website content initiatives and enhancement projects.
- Establish and maintain website content governance processes, approval workflows, and quality controls to ensure content accuracy, consistency, and relevance.
- Conduct regular content and website audits, identify optimisation opportunities, and drive remediation plans to enhance content quality and user experience.
SEO & Discoverability
- Support the execution and continuous enhancement of the website SEO content framework to improve organic visibility, traffic, and website performance.
- Own and drive SEO optimisation initiatives including keyword research, metadata optimisation, internal linking, content reviews, and content refresh programmes.
- Monitor website performance across search engines and emerging AI-assisted search experiences, and identify opportunities to improve discoverability, engagement, and content effectiveness.
- Partner with agencies and internal stakeholders to implement SEO recommendations, track performance, and provide actionable insights on search trends and optimisation priorities.
Digital Experience & Optimisation
- Support the planning, coordination, and implementation of website enhancement and optimisation initiatives, ensuring timely delivery and alignment with business objectives.
- Analyse website and content performance data to identify opportunities to improve traffic, engagement, conversion, and overall digital experience.
- Manage the implementation of website content layouts, campaign landing pages, and digital content experiences in accordance with brand and user experience standards.
- Manage UAT planning and execution for website enhancements and new feature releases, ensuring quality, functionality, and business requirements are met.
- Track project progress, risks, dependencies, and outcomes, driving timely resolution and stakeholder alignment.
Stakeholder & Vendor Management
- Manage relationships with agencies, technology vendors, and external partners to ensure quality delivery and achievement of project objectives.
- Collaborate with internal stakeholders and external vendor teams to align priorities and drive execution.
- Provide guidance and support to regional teams and properties on website content, SEO, and digital experience best practices.
Project Governance & Support
- Support project governance activities including documentation, budgeting, purchase requests, vendor management, and invoicing for assigned initiatives.
- Support strategic digital experience initiatives and other projects as required.
REQUIREMENTS
- Degree in Digital Marketing, Communications, Information Technology, Business, Multimedia, Design, or a related discipline.
- Preferably 2-5 years of experience in website content management, SEO, digital marketing, web analytics, digital experience, or related disciplines.
- Strong understanding of SEO principles, including keyword research, metadata optimisation, content strategy, information architecture, internal linking, and technical SEO fundamentals.
- Experience managing content management systems (CMS), website publishing workflows, and digital campaign implementation.
- Working knowledge of web analytics platforms and the ability to translate performance data into actionable recommendations.
- Understanding of user experience (UX) principles and digital customer journeys.
- Demonstrated ability to manage multiple stakeholders, vendors, and concurrent projects in a fast-paced environment.
- Strong analytical, problem-solving, project management, and communication skills.
- Highly organised, detail-oriented, and able to work independently with minimal supervision.
- Experience in hospitality, travel, e-commerce, or multi-market digital environments will be an advantage.
