Senior Executive, Social Media Marketing

Overview

The role will be tasked to work with the Assistant Brand Manager to drive the Delivery, The ideal candidate will play a key role in supporting and leading the execution of marketing campaigns and strategies aimed at growing the brand's business. We use traditional and social media to build buzz, drive sales, and strengthen brand awareness and affinity. Job Responsibilities

Marketing

Work closely with the Assistant Brand Manager to develop and execute integrated marketing campaigns that drive takeaway and delivery sales.

Lead the rollout of tactical promotions across key platforms, ensuring timely execution and alignment with business goals.

Collaborate with cross-functional teams (Operations, Supply Chain, etc.) to ensure seamless campaign execution across stores and delivery touchpoints.

Coordinate with external vendors and partners in creative ideation and execution to achieve campaign objectives while ensuring smooth and timely campaign launches.

Work closely with & Social agency to develop and adapt social media content that supports campaign messaging, product launches, and brand engagement ensuring alignment with brand tone, visual identity, and overall objectives.

Drive hyperlocal marketing initiatives to increase visibility and sales for new or underperforming stores, including partnerships with malls, landlords, or community spaces.

Support campaign performance tracking and provide basic analysis to evaluate effectiveness and recommend improvements.

Stay informed of competitor activities, F&B trends, and customer behaviours to bring in fresh ideas and maintain brand relevance in a competitive market.

Experience and Education

Diploma or Degree in Marketing, Business, or a related discipline

Minimum 3 years of relevant experience in F&B, retail, or QSR marketing

Key Skills and Attitude

Solid understanding of campaign planning and promotional mechanics for takeaway and delivery businesses

Creatively driven with a good eye for design, layout, and engaging visual communication

Strong interest and awareness of social media trends and how they apply to brand content

Proactive team player who takes initiative and can work independently

Excellent verbal and written communication skills

Organised, reliable, and able to manage multiple projects under tight timelines

Detail-oriented with basic analytical skills to interpret campaign performance and derive insights

Enjoys working in a dynamic, fast-paced F&B environment with a hands-on, solutions-first mindse