Job Summary
To develop and execute targeted marketing strategies for the China market, drive brand penetration and customer acquisition across Chinese online travel platforms (OTAs) and cultural tourism e-commerce channels and foster strong partnerships with key stakeholders in the Chinese cultural tourism ecosystem. This role requires deep familiarity with China's digital landscape, hands-on experience in Chinese platform operations, and native/fluent Chinese proficiency to effectively engage China market's audiences, merchants, and partners.
Key Responsibilities
- Develop and implement market-specific marketing plans for the China market, with a focus on online travel platforms and cultural tourism e-commerce channels, aligning with global brand objectives and local consumer preferences.
- Collaborate with Chinese OTAs, cultural tourism platforms, and influencers to design promotional campaigns, co-branded initiatives, and content strategies that enhance brand visibility and drive user engagement for the China market.
- Manage end-to-end execution of marketing events targeting the China market, including campaign planning, resource coordination, partner liaison, and post-event performance analysis.
- Conduct data-driven user behavior analysis and market research to refine segmentation strategies, personalized push campaigns, and content optimization for audiences within the China market.
- Oversee digital content creation for Chinese social media platforms (e.g., Xiaohongshu, WeChat, Douyin), integrating local cultural trends and consumer insights to boost follower growth, brand exposure, and interaction rates.
- Coordinate cross-departmental and cross-border communication (China-Singapore) to ensure alignment on marketing goals, resource allocation, and campaign delivery.
- Contribute to the development of industry-specific standards or best practices for China market operations (e.g., pet-friendly hotel standards, merchant collaboration frameworks).
Required Qualifications
- Minimum Bachelor's degree in related fields.
- Relevant internship or work experience in hotel industry.
- Prior internship or working experience in with China market, specifically China's OTA, cultural tourism, or e-commerce sectors.
Required Skills
- Proficiency in English and Chinese (Spoken and written) is required as the role involves regular communication with English and Chinese-speaking stakeholder from the China market digital marketing and data analysis skills (SPSS, Canva, Figma).
- Track record of managing marketing campaigns, event execution, and stakeholder coordination.
