The Senior Product Executive supports the conceptualisation, development and execution of employee engagement event products under the NTUC Club (UPlay)s corporate event portfolio. Working closely with the Assistant Manager, the role aims to create compelling and meaning event experiences that resonate with corporate HR clients and help them achieve their staff engagement goals.
This role bridges market trends, client needs and internal capabilities to deliver innovative, scalable and well-received event offerings.
The Senior Product Executive plays a key role in bringing new products to market and ensuring their success throughout their lifecycle. He/She will be expected to perform the following roles and responsibilities:
Product Development
- Drive the ideation, programming and potential partnerships for new events/ programming tailored to corporate HR needs, with a focus on engagement and experience.
- Conduct ongoing market research to stay informed on industry trends, emerging engagement formats, and competitor offerings.
- Support the creation and regular updating of a refreshed product catalogue covering key formats of Family Day, Dinner and Dance and Teambonding to ensure offerings remain relevant, engaging and competitive.
Event Conceptualisation & Proposal Curation
- Translate client briefs into unique events concepts and experiential employee engagement proposals.
- Prepare visually engaging pitch decks or proposal documents that bring ideas to life and support the sales team in closing deals.
Stakeholder Collaboration
- Work collaboratively with external and internal stakeholders (eg. Sales, Fulfillment, Finance and Group Procurement teams).
- Liaise with vendors, partners and agencies to explore new event formats, technologies and offerings.
- Understand market demand and tailor products accordingly with close collaboration with Sales and Market Development teams.
- Provide technical support to Sales teams by recommending the best suppliers, materials, and services that meet both functional and cost requirements.
- Coordinate with Fulfilment & Operation teams to ensure timely availability of materials and services and ensuring product concepts are logistically sound and executable.
Qualifications and Other Requirements
- Diploma in Event Management or relevant
- At least 1-3 years of relevant experience in an enterprise
Preferred Knowledge and Skills
The candidate should ideally have:
- Strong creativity and ideation skills with a good understanding of corporate engagement needs
- Experience in event planning, product development or marketing within the event industry is an added advantage
- Experience in managing vendors
- Excellent communication and presentation skills
- Highly organised and detail-oriented, with the ability to manage multiple projects concurrently
