Senior/Executive, Operations (B2B Fresh Food)

Key Responsibilities

• Manage the full product lifecycle, including new product introduction and slow-moving item management; optimize product mix and price tiers to support one-stop procurement and customized customer needs.
• Conduct market research and analyze competitor data; develop pricing strategies aligned with company gross margin targets; regularly update benchmarking and produce pricing reference lists
• Monitor and optimize procurement costs through market surveys and supplier bidding to enhance price competitiveness
• Plan and execute e-commerce mall promotions such as special offers and near-expiry campaigns; update promotional placements to improve product sell-through
• Collaborate closely with sales, procurement, and other internal teams to ensure smooth product supply and sales alignment, enhancing overall customer satisfaction.

Requirements

• Bachelor's degree or above, preferably in Marketing, Business Administration, or related fields.
• Minimum 3 years of product operations experience in the B2B fresh food industry, with strong knowledge of fresh product characteristics.
• Strong market insight and data analysis capabilities; proficient in using data analysis tools
• Excellent communication and coordination skills, with the ability to work effectively across departments
• Able to work well under pressure and adapt to complex, fast-changing business environments