Senior Executive - Media Planning (Offline)

Company Description Dentsu is an integrated growth and transformation partner to many of the world's leading organizations, helping brands achieve sustainable growth through innovative solutions. The company focuses on driving meaningful outcomes for clients by combining strategic insight, creativity, and technology. Dentsu pushes the boundaries of business transformation, enabling brands to adapt to changing markets and consumer behaviors. Its work is centered on creating positive impact for brands, people, and society through forward-thinking strategies and collaboration.
Role Description The Senior Executive – Media Planning (Offline) is a full-time, on-site role based in Singapore. This position is responsible for developing and executing offline media plans across channels such as TV, print, radio, and out-of-home, aligned with client objectives and budgets. Day-to-day tasks include analyzing audience data, selecting appropriate media vehicles, managing media schedules, coordinating with internal teams and external partners, and monitoring campaign performance. The role also involves preparing reports, presenting media recommendations, optimizing plans based on results, and ensuring timely delivery of all offline media activities.
Qualifications

• Strong offline Media Planning skills, including audience analysis, channel selection, budgeting, and campaign optimization.
• Excellent Communication and Writing skills for client interaction, presentations, and clear documentation.
• Knowledge of Social Media Marketing and Social Media Optimization (SMO) to collaborate effectively with integrated and cross-channel teams.
• Experience working with media research tools, planning software, and measurement platforms.
• Ability to interpret data, draw insights, and make sound recommendations.
• Bachelor's degree in Marketing, Advertising, Communications, Media Studies, or a related field.
• Prior experience in media planning or agency environment, preferably with a focus on offline channels.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines.