Senior Executive (Marketing x 2, Digital x 1) & Executive (Digital x 1)

1) Senior Executive (Marketing)

The incumbent will assist and support the Manager / Senior Manager in the process of the development of National Marketing campaigns, business plans and leading key business platforms that will drive strong sales, guest counts, market -share, brand share and profitability.

This role requires the incumbent to work closely with the internal cross functional team comprising consumer business insights, menu management, supply chain, restaurant solutions group, operations business managers and corporate communications teams.

Concurrently, the incumbent will be responsible for managing external partners - creative, media, production, and PR agencies to ensure flawless execution of the marketing programs/campaigns.

Additionally, the incumbent will also be required to support in the development and delivery of assigned business platforms - setting of objectives, strategies and execution plans to drive sustainable brand and business goals.

Principal Accountabilities

Brand and Building Responsibilities

1. Assist and support in the development and delivery of assigned National Marketing campaigns from concept, consumer testing through to product development, goal setting, promotion mechanics, pricing, sales projection, GC optimisation to flawless program execution on all media channels and in-store merchandise.
2. Be accountable for the assigned program sales and GC targets, budget management, contingency activation, project deadline and execution deliverables.
3. Be accountable to drive strong trial and repeat usage through relevant yet highly impactful launch using a myriad of consumer touch-points from TV, Print, Radio, Out-of-Home, Event Management, Digital activities etc.
4. Acts as the brand steward to drive improvement in the brand's position and perception. In addition, ensure proper use brand's trademarks, logos etc that will meet brand guidelines and compliance.
5. Drives continuous planning, execution, improvement and analysis of all marketing, advertising, media placement to ensure learnings are applied to future programs.
6. Be the relationship manager and gatekeeper on the quantity and quality of the deliverables provided by advertising, media, event-management agencies and other co-partner brands.

Organizational Capacity

1. Work on multi-faceted complex projects, demanding project schedules and critically short lead times.
2. Be accountable for prioritization of projects and timely delivery of project deliverables through strong teamwork and leading through influence.
3. Lead and drive cross-functional decision making and collaboration. Networks, communicates and builds alignment with key customers and stakeholders. Positively influences others and collaborates in ways that inspire others to take action and/or change perspective.

JOB REQUIREMENTS

• Degree holder in Marketing, Advertising and/or Communication with minimum 3-4 years (preferred) relevant experience with multi-cultural adaptability
• Marketing background with experience in new product planning, development and launches in FMCG, QSR, F&B industries.
• Data driven with strong business acumen and analytic skills.
• Self-starter with a strong drive for business and brand results & strong sense of ownership
• Relationship builder and constantly strives to establish good relationship with internal and external partners for the benefit of the company
• Superior communication skills and project and budget management skills
• Ability to work under pressure in an extremely fast-paced environment

2) Senior Executive (Digital Marketing)

We are looking for a Senior Executive to join our Digital team at McDonald's Singapore. In this role, you will support the Senior Manager Digital portfolio in leading fully integrated, multi-channel marketing strategies and campaigns to drive member acquisition. You will lead omni-channel campaigns from briefing to execution, analyse post campaign performance, manage cross functional projects and ensure smooth communication and restaurant execution of promotions.

Who are you:

You love mobile apps, loyalty programs, technology and all digital things. You believe in leveraging digital data and innovation to drive long term growth. You are collaborative, customer focused and thrive in dynamic environments. You have strong organisational skills, critical thinking ability, communication skills to support strategic initiatives and transformational change.

What's in it for you:

This is an unparalleled opportunity to join a winning organisation during an exciting time of digital transformation. You will gain exposure across all levels of the business, from Singapore to the global stage while making a tangible impact on strategic initiatives.

What you will be doing:

a) Campaign Planning & Execution

• Lead marketing omni-channel campaigns and promotions from briefing to execution
• Responsible for leading post campaign performance results with business analytics team, digital engagement team and agency partners to provide recommendations on optimisations to future programs

b) Project management & Communication

• Work with marketing specialists to facilitate cross-functional team meetings and manage project timelines, deliverables and approvals across all key stakeholders (Marketing, Merchandising, Social, CRM, Insights, Technology, Operations, legal and agency partners)
• Support campaigns and marketing promotions; partnering with cross functional teams to facilitate discussion, gather key information, track action items and support in post campaign recaps
• Ensure communication plans for Restaurant Execution of promotions are complete include developing content and utilising internal communication tools to communicate to the field in a timely manner

Requirements:

• Minimum 3 years of experience in F&B, consumer retail or handling multinational brands in agencies
• Strong knowledge of mobile apps, loyalty or reward programs and digital trends
• Excellent communication and presentation skills to foster partnerships and present business cases
• Analytical mindset with ability to interpret data and campaign performance reports
• Technical proficiency in Microsoft Word, Excel and PowerPoint
• Customer centric approach and flexibility to thrive in fast-paced environments
• Bachelor's degree in Business, Marketing, or Communications (preferred)

3) Executive (Digital Marketing)

We are looking for a Digital Marketing Executive who will be part of the team that leads the O2O Customer experience transformation for McDonald's Singapore. He/she will support the McDonald's app lead in the execution of all McDonald's app initiatives.

Principal Accountabilities:

1) App Engagement:

• Setup and testing of Deals, Loyalty Rewards, and app content tiles
• Working with agencies on creative adaptations for the app

2) Reporting and administrative:

• Pulling together of data to aid Managers monthly reporting for Loyalty, CRM & App performance
• Processing of invoices
• Collating of store communications

Requirements:

• Curious, task-oriented, and a self-starter who embraces uncertainty.
• Adopts a growth mindset and seeks solutions rather than shying away from problems
• Has good time management and project management.
• A strong team player that works well with cross-functional teams and stakeholders.
• Digital agency experience, knowledge of Ad Platforms (e.g. Google AdWords, Meta (FB/IG) Ads Manager) is a bonus.