Senior Executive / Manager, Creative Video Producer (Short-Form Content)

[What the role is]

The Creative Video Producer will spearhead short-form video content creation within MUIS's digital ecosystem, addressing the critical need for platform-native video production expertise across TikTok, Instagram Reels, and YouTube Shorts. This role focuses primarily on creating engaging, trend-aware short-form content that resonates with younger audiences whilst providing communications consultancy to MUIS clusters and supporting the team's daily social media operations.

[What you will be working on]

• Produce high-quality, platform-native short-form videos for TikTok, Instagram Reels, and YouTube Shorts that leverage current trends, audio, and creative formats whilst ensuring content aligns with MUIS's institutional objectives and messaging guidelines

• Execute complete video production workflow from concept development, filming, editing, to publication with emphasis on vertical format requirements, optimal timing, and platform-specific algorithmic considerations

• Provide communications consultancy to MUIS clusters on digital content strategy, messaging approaches, and platform-specific best practices to enhance their engagement with target audiences

• Support day-to-day social media operations of the team including content scheduling, community management assistance, and cross-platform content coordination

• Monitor trends, challenges, and emerging content formats across TikTok, Instagram Reels, and YouTube Shorts to identify opportunities for institutional engagement whilst maintaining appropriate tone and messaging discipline

• Transform complex religious and institutional content into accessible, engaging short-form formats that appeal to younger demographics without compromising message integrity

• Deliver rapid content turnaround for trending topics and real-time engagement opportunities whilst maintaining production quality and brand consistency standards across all platforms

• Analyse performance metrics and audience engagement data across TikTok, Instagram Reels, and YouTube Shorts to optimise content strategy and improve reach, engagement, and follower growth

[What we are looking for]

• Tertiary education in any relevant field is required for this position

• Possess extensive experience in short-form video content creation across TikTok, Instagram Reels, and YouTube Shorts with demonstrated understanding of platform-specific algorithms, trending formats, and audience engagement strategies

• Have advanced video production and editing skills with proficiency in mobile-first editing tools and software suitable for vertical format and quick-turnaround requirements across multiple platforms

• Demonstrate strong communications consultancy abilities with experience advising stakeholders on digital content strategy and messaging approaches for diverse audiences

• Show proven ability to create viral or high-engagement content whilst maintaining brand integrity and appropriate institutional tone across TikTok, Instagram Reels, and YouTube Shorts