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Role Overview
The Senior Executive, GTM Prepaid Mobile will support the planning and execution of prepaid go-to-market initiatives across acquisition, base management, product refreshes, promotions, and competitive responses.
This role will work closely with the AVP and cross-functional teams to translate market insights, customer behaviour, competitive movements, and business performance into actionable GTM plans. The successful candidate should be commercially minded, analytical, execution-focused, and comfortable coordinating across Product, Marketing, Sales, Digital, Care, Finance, IT, and Sales channels to deliver timely launches and measurable business outcomes.
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A GTM-focused role supporting prepaid mobile launches, promotions, competitive responses, and channel execution by coordinating stakeholders, tracking readiness, and ensuring smooth market delivery.
Key Responsibilities
1. GTM Planning & Launch Execution
Support prepaid GTM plans for product refreshes, promotions, campaigns, and competitive responses.
Coordinate launch readiness across Product, Marketing, Sales, Digital, Care, Finance, IT, Legal, and Operations.
Maintain GTM timelines, launch checklists, issue trackers, and risk logs.
2. Channel Readiness
Ensure retail, reseller, distributor, digital, telesales, and customer care teams are ready for launch.
Coordinate frontline training materials, FAQs, selling guides, customer communications, and operational updates.
Track channel feedback and escalate issues before and after launch.
3. Campaign & Promotion Execution
Support execution of acquisition, reload, roaming, IDD, tourist SIM, and tactical prepaid promotions.
Coordinate offer setup, campaign mechanics, customer journey, creative requirements, and launch communications.
Ensure campaigns are launched on time and aligned across channels.
4. Competitive Response Coordination
Track competitor prepaid offers and support fast GTM responses.
Coordinate internal alignment for tactical offers, reseller pushes, and customer-facing updates.
5. Cross-Functional Follow-Through
Drive follow-through on GTM action items, dependencies, approvals, and post-launch fixes.
Support weekly GTM updates and ensure stakeholders are aligned on scope, timing, and launch status.
Bachelors degree in business, Marketing, Communications, or related field.
25 years of experience in GTM, product marketing, campaign execution, channel coordination, or project management.
Experience in telco, prepaid, consumer tech, retail, e-commerce, fintech, or travel-related consumer businesses preferred.
Strong understanding of GTM execution across product launches, promotions, channel readiness, customer communications, and frontline enablement.
Good coordination skills, with ability to manage timelines, stakeholders, dependencies, risks, and launch checklists.
Comfortable working cross-functionally with Product, Marketing, Sales, Digital, Care, Finance, IT, Legal, and Operations.
Strong communication skills, with ability to translate launch requirements into clear action items and stakeholder updates.
Hands-on, organised, detail-oriented, and able to operate in a fast-moving competitive environment.
Proficient in PowerPoint, Excel, dashboards, and basic performance tracking tools.
Bonus: experience with prepaid, roaming, IDD, tourist SIM, distributor/reseller channels, or retail sales execution.
StarHub Limited, most commonly known as just Starhub, is a Singaporean multinational telecommunications conglomerate and one of the major telcos operating in the country. Founded in 1998, it is listed on the Singapore Exchange (SGX).
Job ID: 146542267
