Senior Executive, Event & Promotion (Database Marketing)

Responsibilities

• Translate customer, market and business data into actionable insights, marketing strategies and growth opportunities aligned with business objectives.
• Plan, execute and optimise data-driven marketing campaigns to support customer acquisition, engagement, retention and revenue growth.
• Collaborate with cross-functional teams to develop and deliver targeted marketing campaigns and personalised customer experiences across different customer segments.
• Develop, maintain and enhance dashboards and reports to track key performance indicators (KPIs), customer behaviour, campaign performance and marketing effectiveness.
• Analyse customer segments, behavioural trends and campaign results to identify opportunities to improve marketing effectiveness and maximise customer lifetime value.
• Conduct market research and competitive analysis to generate insights and recommendations that support strategic planning and market competitiveness.
• Prepare and present analytical findings, performance reports and recommendations to relevant stakeholders to facilitate data-driven decision-making.
• Support forecasting, budgeting and performance management activities related to marketing initiatives.
• Ensure marketing activities and the use of customer data comply with applicable regulatory requirements, data governance standards and internal policies.
• Perform other related duties and ad-hoc assignments as required.

Requirements

• Bachelor's Degree in Marketing, Data Analytics, Statistics, Economics, Business or a related discipline.
• Minimum 3 years of relevant experience in Database Marketing, Marketing Analytics, Business Analytics, CRM Marketing or a related field.
• Strong analytical and critical-thinking skills, with the ability to interpret complex data and translate findings into practical business and marketing recommendations.
• Proficiency in data analysis, visualisation and reporting tools such as Microsoft Excel, Power BI, Tableau and SAS Enterprise Guide (SAS EG).
• Experience in customer segmentation, campaign analysis, CRM/database marketing and marketing performance measurement will be an advantage.
• Strong communication and interpersonal skills, with the ability to work effectively with stakeholders across different functions.
• Self-motivated and able to work both independently and collaboratively within a team.
• Highly organised and detail-oriented, with the ability to manage multiple priorities in a fast-paced and dynamic environment.
• Meet the relevant Regulatory Authority's statutory requirement of a minimum age of 21 years.