Senior Executive (eCommerce)

SUMMARY OF THE ROLE:

The Senior Executive (eCommerce) will support the day-to-day trading, execution and growth of Wine Connection's online business. This hands-on role will focus primarily on WineConnection.com.sg, covering online merchandising, campaign execution, website management, performance reporting and improvements to the customer journey. Approximately 80% of the role will focus on WineConnection.com.sg, with the remaining 20% supporting third-party marketplaces. Working closely with the eCommerce Manager, the ideal candidate will ensure campaigns are delivered accurately and on time, products are effectively merchandised, and the website remains relevant and easy to shop. They will be commercially minded, digitally savvy and detail-oriented, with a strong interest in eCommerce and online retail. At Wine Connection, eCommerce helps customers discover, explore and enjoy wine, and this role will contribute to the continued growth of the digital business.

KEY RESPONSIBILITIES:

1. Support & Grow wineconnection.com.sg

1. Support the Ecommerce Manager in driving the day-to-day trading performance of wineconnection.com.sg.
2. Execute the eCommerce promotional calendar, including seasonal campaigns, product launches, member offers and tactical promotions.
3. Set up and manage promotional mechanics, discount codes, bundles, landing pages and other campaign elements.
4. Coordinate campaign requirements across Marketing and Retail and other relevant teams.
5. Ensure campaigns are accurately implemented and tested prior to launch.
6. Support initiatives to drive cross-selling, upselling and product discovery across the website.

1. Manage Day-to-Day Website Operations

1. Manage day-to-day website updates through Shopify Plus, including products, collections, categories, landing pages, banners and promotional content.
2. Ensure product information, pricing, promotions, images and inventory displayed online are accurate and up to date.
3. Maintain onsite search, navigation, filters and product categorisation to make it easier for customers to discover and shop products.
4. Conduct regular website checks across desktop and mobile to identify content, functionality or customer journey issues.
5. Coordinate with IT, developers and external technology partners to troubleshoot issues and implement website updates.
6. Support continuous improvements to the online shopping experience and conversion funnel.

1. eCommerce Performance & Analytics

1. Work with Marketing to ensure campaign traffic is directed to relevant, optimised landing pages and products.
2. Monitor key eCommerce performance indicators including sales, traffic, conversion rate, average order value, customer behaviour and promotional performance.
3. Prepare regular reports and dashboards to support the Ecommerce Manager in reviewing business performance.
4. Analyse website and campaign performance to identify trends, issues and growth opportunities.
5. Monitor the customer journey and identify potential friction points affecting conversion.
6. Support the Ecommerce Manager in evaluating and implementing initiatives to improve conversion, basket size and repeat purchase.
7. Conduct post-campaign analysis and share key learnings for future campaigns.
8. Monitor customer acquisition and retention performance and provide relevant eCommerce insights to the Ecommerce Manager and Marketing team.

1. Support Delivery Centre Operations (as required)

Our online business is supported by a small Delivery Centre located within the office, and you will be responsible for ensuring orders get from checkout to customers efficiently. You will:

1. Provide support to the Ecommerce Manager and Delivery Centre team where required to ensure alignment between online trading activities and fulfilment operations.
2. Coordinate with the Delivery Centre team on upcoming campaigns, promotions and anticipated order volumes.
3. Share relevant information on product launches, offers and other eCommerce activities that may impact fulfilment.
4. Support the Ecommerce Manager in monitoring order fulfilment or delivery issues where they affect the overall customer experience.
5. Assist with cross-functional coordination and issue resolution when required.
6. Provide additional operational support during major campaigns or peak trading periods, where necessary.

1. Manage Marketplaces

1. Approximately 20% of your role will focus on Wine Connection's third-party marketplace business. You will:

1. Manage product assortment, listings, pricing, inventory and promotions across relevant marketplaces.
2. Monitor marketplace revenue, margins, commissions and promotional performance.
3. Coordinate marketplace order fulfilment through the Delivery Centre.
4. Offer support to Retail and F&B outlets with on-demand channel campaigns.

1. Customer Service & Engagement

1. Ensure timely and efficient handling of online customer inquiries, orders, and complaints.
2. Support eCommerce-specific CRM initiatives, including cart abandonment, customer reactivation, win-back and repeat purchase campaigns.
3. Assist with customer segmentation and targeting opportunities based on online shopping behaviour.
4. Support initiatives relating to The Vault loyalty programme where relevant to the online customer journey.
5. Any other duties as assigned

REQUIREMENTS & QUALIFICATIONS:

• Bachelor's degree in business, Marketing, E-commerce, or a related field.
• 2 to 4 years of relevant experience in e-commerce, digital commerce, online retail or omnichannel retail, preferably in the wine industry. Candidates with stronger relevant experience may be considered for the Senior Executive position.
• Hands-on experience with Shopify or Shopify Plus is preferred.
• Good understanding of eCommerce operations, online merchandising, promotional mechanics and the digital customer journey.
• Experience managing website content, product listings, digital campaigns or online marketplaces.
• Comfortable working with data and using performance metrics to identify trends and opportunities.
• Familiarity with Google Analytics 4 (GA4) and eCommerce reporting tools would be an advantage.
• Strong proficiency in Microsoft Excel and/or other reporting tools.
• Strong attention to detail, particularly when working with pricing, promotions, product information and campaign mechanics.
• Commercially minded with an interest in understanding what drives online sales and customer behaviour.
• Proactive and hands-on, with the ability to work independently while collaborating effectively across teams.

By applying for this role, I consent to the Company in using my information submitted to assess my suitability for the role and for future recruitment purposes for a period of 1 year.