About The Company
At Foundation Healthcare, we believe that all stakeholders in the healthcare ecosystem must work closely together to deliver better value for the patients we care for. We believe healthcare should be: accessible, affordable and accountable. Currently one of the largest multi-specialty private specialist groups in Singapore, we are supported by our proprietary technology platform and strategic partnerships. Work with us to reimagine and build out the foundation for modern healthcare.
Our Culture
We dream big. We push boundaries. All while remembering the importance of laying the right foundations to build a sustainable organization.
We are a team of passionate and dynamic individuals pursuing our best daily. We respect everyone's ideas and talents, and we embrace diversity.
About The Role
Senior Executive, Digital Marketing
Key Responsibilities & Skills:
- Plan, implement, and manage integrated digital marketing campaigns across paid, owned, and earned media channels.
- Support SEO efforts through content development, keyword research and optimisation to improve online visibility and engagement.
- Manage and optimise paid and organic digital campaigns to drive performance and ROI.
- Track, measure and analyse the digital and website performance using analytics tools.
- Prepare regular performance reports with insights and actionable recommendations to optimise campaigns.
- Stay updated on the latest online marketing and social media trends to ensure strategies remain current and effective.
- Create engaging, accurate, and brand-aligned content for various platforms including websites, blogs, newsletters, social media, and marketing materials.
- Collaborate with subject matter experts (specialists or clinical teams) to produce educational and informative content tailored to both professional and consumer audiences.
- Ensure timely publication of high quality, SEO-friendly articles.
- Collaborate with the marketing team to align social media efforts with overall marketing strategies and objectives.
- Maintain a consistent brand voice and ensure all communications meet corporate and regulatory standards.
- Oversee daily website operations, ensuring all content is accurate and updated.
- Act as a primary point of contact for website-content related projects.
Who Are We Looking For:
- Degree in Digital Marketing, Marketing, Communications or related discipline
- Minimum 2 years of working experience in digital marketing.
- Experience in healthcare industry is an advantage.
- Strong knowledge of SEO, Google Ads, Google Analytics, and other SEO/SEM tools.
- Understanding of website analytics, keyword research, and link-building strategies.
- Analytical mindset with a focus on performance optimisation.
- Strong interpersonal and collaboration skills with the ability to work effectively with different teams and stakeholders.
- Ability to manage multiple campaigns and meet deadlines.
Foundation Healthcare is an equal opportunity employer. We thrive on diversity and are committed to creating an inclusive environment for all employees.
Data Protection Notice
By proceeding to apply for the role, you understand and accept that your personal data may be processed by the Company for the purposes of processing your application as further explained in this privacy notice.
