About The Company
At Foundation Healthcare, we believe that all stakeholders in the healthcare ecosystem must work closely together to deliver better value for the patients we care for. We believe healthcare should be: accessible, affordable and accountable. Currently one of the largest multi-specialty private specialist groups in Singapore, we are supported by our proprietary technology platform and strategic partnerships. Work with us to reimagine and build out the foundation for modern healthcare.
Our Culture
We dream big. We push boundaries. All while remembering the importance of laying the right foundations to build a sustainable organization.
We are a team of passionate and dynamic individuals pursuing our best daily. We respect everyone's ideas and talents, and we embrace diversity.
About The Role
Senior Executive, Digital Marketing
Key Responsibilities & Skills:
Digital Strategy & Campaign Management
- Plan, implement, and manage integrated digital marketing campaigns across paid, owned, and earned media channels.
- Collaborate with internal stakeholders to define target audiences, campaign objectives, and key performance indicators (KPIs).
- Develop and execute SEO strategies to improve organic search rankings.
- Conduct keyword research, on-page optimisation, and technical SEO audits.
- Manage SEM campaigns (Google Ads, Display, YouTube Ads) to achieve ROI targets.
- Track, measure and analyse the performance of social media and digital marketing campaigns using analytics tools.
- Prepare monthly reports with insights and actionable recommendations to optimise campaigns.
- Stay updated on the latest online marketing and social media trends to ensure strategies remain current and effective.
Content Development & Copywriting
- Create engaging, accurate, and brand-aligned content for various platforms including websites, blogs, newsletters, social media, and marketing materials.
- Collaborate with subject matter experts (specialists or clinical teams) to produce educational and informative content tailored to both professional and consumer audiences.
- Write SEO-optimised copy that improves search rankings, drives traffic, and builds credibility.
- Maintain a consistent brand voice and ensure all communications meet corporate and regulatory standards.
Website Management & Optimisation
- Oversee daily website operations, ensuring all content is accurate and updated.
- Work closely with web developers or vendors to implement design enhancements, landing pages, and new site functionalities.
- Manage SEO strategies (technical, on-page, and off-page) to increase organic reach and performance.
- Track, analyse, and report on website performance using Google Analytics or similar tools to assess user experience and identify opportunities for improvement.
Who Are We Looking For:
- Degree in Digital Marketing, Marketing, Communications or related discipline
- Minimum 2-3 years of working experience in digital marketing.
- Experience in healthcare industry is an advantage.
- Strong knowledge of Google Ads, Google Analytics, and other SEO/SEM tools.
- Understanding of website analytics, keyword research, and link-building strategies.
- Analytical mindset with a focus on performance optimisation.
- Strong interpersonal and collaboration skills with the ability to work effectively with different teams and stakeholders.
- Ability to manage multiple campaigns and meet deadlines.
Foundation Healthcare is an equal opportunity employer. We thrive on diversity and are committed to creating an inclusive environment for all employees.
Data Protection Notice
By proceeding to apply for the role, you understand and accept that your personal data may be processed by the Company for the purposes of processing your application as further explained in this privacy notice.
