Senior Digital Marketing Executive

What's your role

• Drive campaign management from concept to execution, ensuring timely delivery and alignment with brand objectives

• Develop and execute data-driven marketing strategies across organic and paid channels to achieve revenue and profitability goals

• Experienced in planning and executing retail and digital marketing campaigns across multiple channels

• Coordinate marketing collaterals and in-store promotions with internal teams and vendors

• Support the execution, monitoring and optimization of paid media campaigns across Meta, Google Ads (SEM & PMAX), TikTok and other channels

• Explore and manage partnerships with KOLs, influencers, and brand collaborators

• Track campaign performance, prepare reports, and recommend improvements

• Keep updated on market and consumer trends to generate fresh ideas and opportunities

Requirements

• Degree/ diploma in Marketing & Business or equivalent

• Proficient in English & Chinese language

• 2 years of hands-on experience in performance marketing with a proven track record

• Positive and vibrant personality, with a go-getter attitude to driving impactful campaigns and marketing results

• Strong command of written and verbal communication skills to convey ideas clearly and professionally

• Creative and passionate about marketing, with a proven ability to manage campaigns and social media platforms

• Experience with social media, digital marketing, and content creation tools (eg. Canva, CapCut) will be an advantage

• Self-motivated with a strong passion for driving results and continuous improvement

• Able to work in a fast-paced environment and able to manage multiple projects independently