KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 72,000 merchants across Hong Kong, Singapore, Japan and Australia. KPay is unleashing merchants growth potential by building a one-stop platform for financial management, business operations and digital transformation. KPay secures a record USD 55 million in 2024, marking the largest series A fundraise globally in the payments sector for the year.
Role Mission:
The Content Marketing Senior Executive will be the driving force behind KPay's content marketing efforts, focusing heavily on executing our content strategy. This role requires a unique combination of editorial expertise, data-driven optimization, and a deep understanding of the SME FinTech landscape. You will be responsible for creating high-quality, authoritative content that attracts, educates, and converts high-intent merchants via organic search.
Key Responsibilities
- Content Creation
- Production: Create high-quality, SEO-optimised content, covering our core content pillars.
- Editorial Excellence: Ensure all content adheres to KPay's brand voice.
- Content Types: Develop strategic content formats, including ultimate guides, X vs Y comparisons, regulatory checklists, and data-driven whitepapers.
- Search Engine Optimisation (SEO)
- Keyword Strategy: Conduct thorough keyword research to identify high-value search opportunities.
- On-Page Optimization: Apply advanced on-page SEO techniques, including optimizing H1/H2 structure, metadata, image alt text, and internal linking strategy.
- Technical Content Optimization (GEO): Structure content for modern search engines (Generative Engine Optimization - GEO).
- Performance Monitoring: Track article performance using Google Search Console and Analytics, identifying pages with declining rankings or high bounce rates, and executing content refresh strategies.
Requirement
- Experience: 1-3 years of hands-on experience in content marketing, content writing, or SEO management, preferably within the B2B SaaS, FinTech, or Payments industry.
- Writing Skills: Exceptional writing, editing, and storytelling skills with a portfolio of published long-form content.
- SEO Proficiency: Strong practical knowledge of SEO tools (e.g., Ahrefs, SEMrush) and core concepts including keyword research, search intent, on-page factors, and foundational technical elements (canonical tags, page speed).
- Analytical Mindset: Proven ability to use data (Google Analytics, GSC) to inform content decisions, measure ROI, and optimize existing content for better performance.
Nice-to-Haves
- Experience with AI content generation tools
- Knowledge of CRO (conversion rate optimisation) principles.
Why Join Us
- Impact: Directly shape digital growth in a results-focused environment.
- Innovation: Experiment with AI and next-gen SEO strategies.
- Autonomy: Own the content roadmap with agile execution.
