Senior Executive, Consumer Marketing Lead, Segments

About ViewQwest

At ViewQwest, we believe technology should empower people to do more, live better, and focus on what truly matters. We exist to do well and to do good-using innovation to build a stronger business while creating positive impact for our customers, our people, and the communities we serve. Everything we do is driven by the belief that a safer, better internet makes what's possible achievable-for people and businesses alike.

As an award-winning internet service provider with a growing regional footprint, ViewQwest is a dynamic organisation that continues to evolve and scale. Our teams are united by a shared mission: to connect and protect our customers so they can reach their fullest potential. We are curious, bold, and never satisfied with good enough. We challenge convention, take ownership of outcomes, and work collaboratively to build meaningful impact at scale.

If you're driven by innovation, inspired by purpose, and excited to help shape what's next, you'll find a place to thrive at ViewQwest.

Job Description

The Consumer Marketing - New Segments role supports the development and execution of differentiated acquisition initiatives for emerging consumer segments. The role focuses on designing proposition-led funnels, supporting experimentation and pilots, and optimising journeys and experiences to improve acquisition quality and scalability.

This role works closely with portfolio leadership, Online, and Channel teams to test new acquisition models, surface learnings, and support recommendations on what to refine or scale.

Key Responsibilities

. Support the design and execution of segment-specific acquisition propositions and campaigns

. Assist in shaping and improving product experience and portfolio relevance for new segments

. Run and support pilots and experiments, tracking performance and iteration outcomes

. Track acquisition and conversion metrics to identify trends and performance gaps

. Work with Online and Channel teams to analyse drop-offs and bottlenecks across funnels

. Optimise conversion quality through journey, experience, and proposition improvements

. Consolidate insights and learning into clear inputs for portfolio and scaling decisions

Key Performance Indicators (KPIs)

. Acquisition & Funnel Performance

o Acquisition contribution from new segments

o Funnel conversion and quality indicators

. Experimentation & Learning

o Number and quality of pilots executed

o Speed of iteration and learning turnaround

. Experience & Proposition Quality

o Improvements in journey and experience performance

o Effectiveness of segment-specific value propositions

. Collaboration & Execution

o Quality of execution and alignment with Online and Channel teams

o Clarity and usefulness of insights shared with portfolio leadership

Who We're Looking For

We're looking for someone who embodies ViewQwest's values of Ownership, Excellence, Collaboration, and Trust, and who thrives in a fast-moving, performance-driven environment.

You are someone who:

. Takes ownership of assigned workstreams end-to-end, following through on commitments and outcomes

. Strives for excellence, executing with discipline, attention to detail, and a bias for continuous improvement

. Works collaboratively across teams and functions, seeking help when needed and contributing to shared outcomes

. Acts with trust and integrity, communicating clearly, being accountable, and delivering on commitments

. Is curious and adaptable, comfortable experimenting, learning quickly, and operating in evolving or ambiguous problem spaces

Requirements

. 4-6 years of experience in product marketing, consumer acquisition, growth, campaign development, or performance marketing roles

. Bachelor's degree in Marketing, Business, Communications, or a related discipline

. Experience supporting campaign execution, funnel optimisation, or experimentation

. Proven ability to work cross-functionally with digital, channel, and operations teams

. Strong analytical and problem-solving skills, with attention to detail

. Comfortable working in fast-paced, test-and-learn environments

. Experience in telco, subscription, or digital businesses is an advantage