Job Summary:
You will be responsible for overseeing the Beyond the Label's (BTL) marketing and communications efforts.
Principle Duties & Responsibilities:
Programme Implementation
- Assist the BTL Lead in developing and implementing data-driven integrated campaigns to achieve intended marketing outcomes
- Develop engaging and informative content across various online and offline platforms to improve the publicity of BTL
- Analyse social media performance metrics to identify areas for improvement and optimise content strategy
- Assist in influencer and artiste marketing campaigns, ensuring alignment with brand strategy
- Ensure consistent brand messaging and visual identity across all social media channels, influencer/artist content, and workgroups.
- Collaborate with different stakeholders across organisations to maintain brand cohesion
- Adapt and apply key visual concepts to marketing collaterals
- Manage and liaise with vendors to ensure that marketing collaterals (print and digital) are produced in time and according to brand guidelines
- Provide administrative and logistical support for BTL-related outreach
Other Duties
- Undertake any other duties and responsibilities as assigned
Essential Skills and Qualifications:
- Minimum Degree in Communications, Marketing, Fine Arts or Digital media related field of studies preferred
- Ability to use Photoshop and Adobe Creative Suite application
- Organised and meticulous with an eye for detail
- Able to communicate effectively with teams with strong stakeholder management skills
- Fast learner who is able to learn and pick-up new software tools quickly
- Ideally with project management experience
Core Competencies and Attributes:
- Team player
- Ability to manage concurrent projects
- Able to work in a fast-paced environment
- Good interpersonal skills and stakeholder management
- Strong linguistic and writing skills
- Willingness to learn
- Proficiency in Microsoft Office
- Demonstrate adaptability and problem-solving skills
- Have project management skills
- Passionate about mental health advocacy
