Senior Ecommerce Executive/Assistant Ecommerce Manager

1. Responsible for e-Commerce strategy & commercial Growth across platforms (primarily Shopee, Lazada, TikTok & brand.com)

. Drive revenue growth, new customers & orders, higher AOV & conversion rate

. Manage relationships with marketplace category managers to drive GMV

2. Drive Performance Marketing

. Formulate and optimise platform on-site tools (GMV Max, product ads, shop ads, affiliates, CPAS etc) for better ROI.

. Support SEO & paid ad strategies (meta, google, affiliates, etc) by clarifying audience insights.

. Perform audience segmentation across different brands.

. Work with brand team to perfect on-site content (SIS & PDP).

3. Study online customer insights

. Identified core customer motivations online to support product story telling.

. Refine product USPs to improve clarity and conversion.

. Customer intent, and brand positioning.

. Improve social-to-site conversion.