Senior E-commerce & CRM Executive

Job Description

1. E-commerce Execution

Support the planning and execution of online campaigns (e.g. promotions, seasonal sales, product launches)
Build and maintain campaign timelines and trackers

Work closely with the design team for banner and creative asset creation
Prepare clear briefs including banner sizes, copy, deadlines, and placement requirements.
Grow online sales and other crucial online KPIs for the Singapore market.
Support ad-hoc e-commerce and system-related tasks as required

2. TikTok Shop Seller Centre Management (Very Important)

Manage product listings on TikTok Shop Seller Centre
Process and monitor orders end-to-end, order confirmation, fulfilment coordination, returns/refunds, and resolving order-related disputes or buyer queries
Support affiliate programme management: onboarding and communicating with affiliates/creators, tracking commission structures, and monitoring affiliate-driven sales performance
Coordinate LIVE stream selling operations, including scheduling, host briefing, and working with hosts/creators (including LOA and commission terms where applicable)
Monitor TikTok Shop campaign participation (e.g. flash sales, vouchers, GMV Max) and ensure listings comply with platform policies and category requirements
Track TikTok Shop performance metrics (GMV, conversion, affiliate contribution) and flag issues or optimisation opportunities to the E-commerce Manager

3. CRM Execution (Online & Offline)

Execute CRM campaigns for both online and offline customers across Email, Push Notifications, and SMS using CleverTap
Work closely with the Marketing team to align CRM communications with ongoing brand, retail, and promotional campaigns
Work with Design team for eDM creation

Requirements

Bachelor's degree in Business, Marketing, or a related field.
2 - 3 years of experience in eCommerce, CRM, or related roles
Experience with Tiktok Seller centre management (MUST)
Good communication skills and ability to work with regional teams (Important)
Experience with Analytics tools is a must (GA4 and PowerBI)
Comfortable working with spreadsheets and data
Strong attention to detail and ability to manage multiple tasks
Willingness to learn and take ownership of execution tasks