Senior Director, Marketing - Stills (ASEAN & South Pacific Operating Unit)

Senior Director, Marketing, Stills ASEAN & South Pacific Operating Unit

Reports to: Vice President, Marketing ASEAN & South Pacific Operating Unit (Singapore based)

Location: Singapore

Job Summary

ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OUMarket model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact

This people manager role will lead strategy crafting (including creative, E2E, growth, BVA, innovation). As the ASP OU Stills category lead, you will be more focused on LRP and OU-wide projects while within markets the focus is ABP creation / operationalization.

• Accelerate Stills global brands (Fuze, Powerade, Minute Maid) performance in ASPOU
• Lead LRP and OU-wide programs in partner with Global Stills team, the ASP OU Stills network and other OU functions : 1) Define category/ brand growth/ innovation strategies addressing human needs and occasions in an edgy and sustainable way 2) Own brand bundles, creative, shopper and design 3) Lead w/ IMX OU-wide consumer/shopper strategies/ programs, that will be further deployed by the markets
• Drive marketing performance and ROI leveraging data, tech, AI and capabilities. Has OU category P&L accountability.
• Enable and activate the OU Stills network to ensure coordination, collaboration, excellence balancing scale with intimacy.
• Develop an engaged team (direct reports and indirectly through the Stills network) of high performers and world class marketers.

Experience & Critical Requirements

• Significant marketing and leadership experience (12 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led and developed teams directly
• Advanced business. Commercial acumen
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset.

Communication Focus

• Strong analytical and problem-solving skills; influential skills with senior executives
• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
• Ability to navigate complex challenges & linkages and articulate into plans to drive results
• Ability to inspire through the power of our marketing and brands

About CocaCola ASEAN & South Pacific

The CocaCola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. The CocaCola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We're constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Skills

Social Media; Digital Advertising; Key Performance Indicators (KPI); Branding; Category Management; Demand Generation; Quantitative Research; Channels Strategy; Marketing Strategies; Market Segmentation; Customer Insights; Microsoft Office; Qualitative Research; Strategy Development; Commercialization Strategies

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.