Job Description

Design customer journey frameworks for flagship events across awareness, consideration, conversion and loyalty stages.
Develop personalised customer engagement strategies, including next-best-action and next-best-content recommendations.
Create customer-centric marketing strategies aligned with business objectives and customer needs at each stage of the marketing funnel.
Define journey performance metrics and success criteria with the CX Analytics team.
Develop scalable and reusable customer journey frameworks across marketing programmes.

Cross-Functional Collaboration

Work with Journey Architects to ensure technical feasibility and successful Adobe Experience Platform (AEP) implementation.
Collaborate with Technical Architecture & Analytics (TAA) and Analytics teams on data requirements and measurement frameworks.
Coordinate campaign execution with internal channel teams, including Email, Paid Media, Search, Social Media and Site Merchandising.
Present customer journey strategies, frameworks and performance results to stakeholders.

Strategy & Performance Optimisation

Develop shared frameworks to improve consistency and efficiency across customer journeys.
Analyse journey performance and identify opportunities for improvement.
Keep up to date with industry trends and best practices in customer experience, personalisation and journey orchestration.
Contribute to the development of the company's customer-centric marketing strategy.
Interested applicants may email resume to [Confidential Information]
Chooi Kelly (CEI Registration No: R25136207)
Recruit Express Pte Ltd (EA: 99C4599)
We regret only shortlisted candidates will be contacted