We are looking for a results-driven and strategically minded Senior Digital Marketing Executive to lead and execute our digital marketing efforts. This is a key role in shaping our online presence, driving lead generation, and supporting overall brand growth.
The ideal candidate will have hands-on experience in building company websites, implementing SEO/SEM strategies, and managing Meta (Facebook/Instagram) advertising campaigns.
Responsibilities:
Website Development & Management
- Lead the planning, development, and performance optimization of the company website to ensure an engaging and user-friendly experience for prospective clients and partners.
- Collaborate with internal teams to manage updates and content refreshes.
- Develop and lead marketing strategy to grow brand awareness, generate qualified leads, and support student placement goals across digital and offline channels.
SEO/SEM Strategy
- Implement on-page and off-page SEO strategies to improve organic search rankings and increase website traffic.
- Plan, execute, and optimize paid search campaigns (Google Ads) to drive qualified leads.
Meta (Facebook/Instagram) Advertising
- Manage targeted social media campaigns.
Campaign Planning & Execution
- Develop integrated digital marketing campaigns
Analytics & Reporting
- Track performance metrics using Google Analytics, Meta Ads Manager, and other marketing tools.
- Provide monthly reports with insights and recommendations for improvement.
Content & Communication Support
- Support the development of student-focused content, including posts & video, email newsletters, and landing pages.
- Ensure consistent brand messaging across all digital channels.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Minimum 2 years of experience in digital marketing, preferably in education sector.
- Strong strategic planning and execution skills in both digital and offline marketing.
- Proficiency in digital tools such as Google Ads, Meta Ads Manager, SEO/SEM platforms and WordPress.
- Self-motivated, results-driven, and comfortable working in a fast-paced environment.
Language Skills:
Bilingual proficiency in English and Chinese (Mandarin) is required in order to communicate effectively with key clients and stakeholders, as well as to create marketing content tailored for Chinese-speaking markets.
We regret that only shortlisted candidates will be notified.
