At UNIQLO, we are transforming ourselves into a new type of digital consumer retail company that puts its customers first by turning information into superior products. We draw on the latest technology to create a new type of industry, one that is capable of delivering the world's best clothing and the world's best communication.
The Marketing Department is our key external channel to display the range and functions of our apparel. Products like AIRism and HEATTECH are currently synonymous with the Singaporean life be it for daily wear or for travelling purposes. This is the result of the efforts of our marketing strategies in the last 10 years.
Sitting in UNIQLO's marketing function, this role will report directly to the Digital Marketing Manager based in Singapore.
Key responsibilities:
- Responsible for the overall Singapore digital traffic and sales / revenue growth. Able to define key success factors and performance metrics for all activities and analyse results in the context of driving overall business KPIs.
- Strategize and design digital marketing roadmaps and key digital campaigns (e.g. double-digit festivals) accounting for Social, SEM, SEO.
- Formulate mid-term, seasonal, monthly and weekly plans and strategies to achieve performance marketing KPIs
- Briefing creative requirements for paid media campaigns on (Facebook, Instagram, TikTok, etc,.)
- Coordinate with agencies and internal teams to ensure proper execution of paid media always-on and strategic campaigns.
- Preparing budgets and media briefs to agencies.
- Assist in managing and optimizing affiliate partnerships to drive revenue growth.
- Support recruitment of new affiliates and maintaining relationships with existing partners.
- Tracking and reporting of campaign performance across all paid media and performance marketing platforms.
- Monitor and analyze key performance metrics (CTR, CPC, ROAS, conversion rates), and provide learnings and insights for optimization.
- Analyse, review & reporting of channel performance, while leading initiatives to build and champion global best practices.
- Be part of the process to strictly adhere to online creative guidelines. Build, enhance and translate our brand identity to digestible consumer fronting content
- Work with cross-functional teams to align paid media strategies with broader business objectives.
Requirements:
- 3-5 years of experience in paid media, digital marketing, or performance marketing.
- Proficiency in Google Ads, Meta Ads Manager, TikTok Ads Manager, Affiliate Platforms.
- Strong analytical skills and ability to interpret campaign data.
- Familiarity with tracking tools such as Google Analytics.
- Multi-tasker who can manage multiple projects simultaneously with strong project management capabilities in a fast-paced environment.
- Strong outcome-based, result-oriented mindset
- Analytical mindset with a curiosity to glean insights from data & translate into actionable plans
- Resourceful with problem solving attitude, and an affinity to challenge status quo and find solutions within operating constraints.
- Team player with a can-do attitude who enjoy working in a fast-paced environment
- Excellent communication and collaboration skills, with the ability to work cross-functionally and with external partners
- Attention to detail with good levels of accuracy
- Microsoft software [Excel, PowerPoint, Word], Google Analytics
