Take lead in design, development, evaluation, deployment and maintenance of data-driven models for comprehensive client behaviour analysis.
Present the outcomes data in a simple way to help users including sales agents, sales managers and senior management better understand our clients. With the objective is to increase sales, revenue, and retention rate, identify new business opportunities and help fine-tune marketing and promotional campaigns.
Conceptualise and digitise the correlation between financial markets volatility and Broker's profitability.
Apply analytics to assist with risk management and maximise profitability.
Apply the same modelling/analytical principles into other areas of the organisation, including Financial products optimisation, Assist in systemic trading/quantitative trading, AND Operational and Business KPI Analysis
