Senior Data and Marketing Analyst

Company Information

• Company Name: A Japan manufacturer MNC in automation equipment and solutions
• Job Title: Marketing Supervisor / Senior Executive
• Terms: Permanent
• Salary: 4400 – 5900 depending on experience – senior executive or supervisor

Job Summary

• Opportunity: This role lets you join that fast-growing industry - generative AI's growth, smart manufacturing
• You contribute directly to company performance through data-backed marketing, and this role is a pipeline to future marketing leadership.
• Role: Plan and execute lead generation and marketing initiatives, with data-backed planning and review that you carry out yourself. Separately, build the reports and set up the data that the sales team uses (tools: Microsoft, SAP, and Keyence in-house software).
• Objective: Grow the results of lead generation and marketing initiatives. In addition, put in place the reports and data foundation the sales team uses, to support sales direction.
• Scope: B2B marketing as a whole, including promotional planning, lead generation, and sales enablement.

Job Description

• Marketing Execution: Drive marketing activities using the PDCA (Plan, Do, Check, Act) cycle focused on efficiency, impact, and continuous improvement.
• Data & Insights: Manage and update sales reports and dashboards (Excel / Power BI) to inform sales decisions.
• Market Research: Investigate target industries (e.g., Semiconductor, Robotics, Biomedical, EV) to identify new market potential.
• CRM Management: Maintain database integrity and expand the customer base.
• Customer Support: Diagnose customer issues and connect them with Sales Engineers (SE).
• Sales Support: Uncover hidden sales opportunities through data analysis and oversee sales administration operations.

Key Requirements

• At least 4 years of professional experience in marketing, or in the engineering field (technical or sales roles).
• Demonstrated leadership potential: able to set direction, guide sales priorities and actions, and drive execution.
• Minimum Bachelor's degree.

What We Offer

• Culture: Empowerment within the scope of data performance, flat hierarchy, respect for frontliners opinions, teamwork in problem-solving
• Environment: A hardworking and talented team, a company where diligent and steady performers thrive, rational and grounded in reason

HRLinked Asia Search & Consultancy Pte Ltd, License No: 19C9668

If you are keen to apply for this role, please click Apply.