Senior Data Analyst

As a Senior Data Analyst ( E-commerce), you will be responsible for the following duties:

• Develop and maintain regional dashboards, scorecards and reporting frameworks to monitor e-commerce, marketing, CRM, customer engagement and business performance.
• Establish consistent KPI definitions and measurement standards across markets, automate recurring reports and improve data accuracy and accessibility.
• Analyse e-commerce performance, including traffic, conversion rates, revenue and customer purchasing behaviour, to identify trends and optimisation opportunities.
• Conduct customer lifecycle, segmentation, cohort, retention and behavioural analyses to support customer acquisition, engagement, repeat purchases and churn reduction.
• Support advanced customer analytics initiatives, including propensity modelling and customer lifetime value forecasting, to enhance targeted marketing and customer relationship management.
• Collaborate with IT, development and business teams to define data requirements, support Customer Data Platform (CDP) implementation and address data tracking and quality gaps.
• Partner with regional and country stakeholders to develop analytical approaches, establish performance baselines and evaluate the effectiveness of business initiatives.
• Translate analytical findings into actionable business recommendations and communicate insights clearly to technical and non-technical stakeholders to support data-driven decision-making.

Requirements:

• Bachelor's degree in Statistics, Mathematics, Data Science, Computer Science, Economics, or a related field.
• Relevant certifications such as Google Analytics or Power BI are a plus.
• Minimum 5 years of experience in a data analyst or business intelligence role, in eCommerce, retail, or consumer brands.

To apply, simply click on the apply button in the job advertisement or alternatively, you can send in your resume viaemail: [Confidential Information]

We regret to inform that only shortlisted candidates will be notified.

ALLIED SEARCH PTE. LTD.

EA LICENSE : 19C9777