Senior Creative Designer

Job Summary

HipVan is searching for a Senior Creative Designer who not only excels in design but also understands its impact on broader business objectives. You will play a pivotal role in shaping our brand's visual identity, crafting innovative and engaging designs across a variety of platforms. Your work will directly influence our marketing efforts, user engagement, and overall brand success.

As a Senior Creative Designer at HipVan, you will be involved in designing and safeguarding the brand's visual identity across multiple mediums including digital advertising, print communications, HipVan website and social media. We are looking for well-rounded candidates with strong graphic design skills. Background in photography and/or videography, and a good sense of interior styling will be bonus considerations.

You will also be responsible for producing high-quality visuals, crafting creative hypotheses, and optimising assets at scale. Embracing cutting-edge design technology, including generative AI tools, you will push the boundaries of creative execution. Additional expertise in social media, photography, or video editing is highly valued. Success in this role requires excellent time management, the ability to work independently, and a collaborative spirit.

Job Description

- Work with our marketing team to develop, guide and enhance HipVan's branding strategy

- Design beautiful and compelling ads, brand graphic assets, packaging, and print/OOH media

- Challenge conventional thought with new design and ideas on how to communicate the HipVan brand

- Ensure that HipVan's visual identity is consistent on all customer touchpoints

- Work closely with cross functional team members (merchandising, branding, marketing, operations)

Visual Creation & Innovation:

- Conceptualise and execute design solutions that align with brand identity and campaign goals

- Experiment with new design approaches within brand guidelines, iterating based on feedback to drive maximum engagement

- Maintain a strong sense of layout, colour theory, composition, and typography to deliver visually compelling assets

Creative Optimisation:

- Collaborate with the marketing team to develop A/B testing hypotheses and refine design strategies to improve key performance metrics

- Utilise analytical skills to assess and solve design challenges, delivering creative solutions that address user needs

Strategic Design & Business Alignment:

- Leverage design expertise to solve business challenges and support organisational goals

- Ensure all design outputs reflect HipVan's strategic objectives, fostering brand consistency and impact

- Work closely with cross-functional teams to incorporate business insights into creative work, driving measurable success

Proactive Work Style & Project Management:

- Manage multiple projects and deadlines simultaneously, ensuring timely delivery without compromising quality

- Take full ownership of design projects, driving them from concept to execution with autonomy, initiative, and creativity.

- Communicate effectively with teams across merchandising, brand, marketing, and operations to ensure alignment and collaboration

Requirements

- A degree in Graphic Design, Multimedia, or a related field

- At least 3 years of experience in a creative team, preferably within a tech start-up or agency setting

- A diverse portfolio showcasing expertise in visual creation, brand identity, and creative A/B testing.

- Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere), with the ability to seamlessly navigate between tools

- Strong prioritisation and time-management skills, with the ability to meet deadlines without sacrificing quality

- Proven experience working independently while thriving in a collaborative environment.