About Our ClientOur client is a
leading crypto wallet platform backed by a top-tier digital asset exchange group, serving millions of users worldwide. They are pioneering the intersection of crypto and payments through innovative PayFi (Payment Finance) solutions, including crypto-linked cards, stablecoin payments, embedded finance, and on-chain settlement infrastructure.As they scale their Card and PayFi business globally, they are seeking a
Head of Business Development, APAC to drive strategic partnerships, ecosystem development, and regional market expansion.The RoleThis is a
strategic leadership role with direct impact on the platform's global PayFi expansion. You will own the APAC business development strategy for the Card and PayFi vertical, build and manage high-value partnerships across the payments ecosystem, and serve as a key voice in shaping product and go-to-market strategy.Key Responsibilities
Business Development & Partnership Strategy- Develop and execute strategic partnership initiatives to scale the platform's Card and PayFi business across APAC and globally
- Identify, evaluate, negotiate, and onboard key partners including card issuers, BIN sponsors, payment processors, banking partners, fintech platforms, stablecoin infrastructure providers, and merchant ecosystems
- Build and manage long-term strategic relationships to drive transaction volume, user growth, and ecosystem expansion
PayFi Ecosystem Development- Drive partnerships across the PayFi ecosystem: stablecoin payments, crypto-linked cards, embedded finance, cross-border payments, yield-enabled payment products, and on-chain settlement infrastructure
- Explore innovative models connecting DeFi liquidity and on-chain assets with real-world payment and spending use cases
- Collaborate with ecosystem partners to develop next-generation payment experiences powered by crypto and blockchain
Channel Partner Development- Develop and expand channel partnership networks to drive user acquisition, card distribution, and regional market penetration
- Establish strategic collaborations with payment aggregators, distribution platforms, and ecosystem partners to accelerate adoption
Go-to-Market Execution- Partner closely with Product, Compliance, Operations, Marketing, Growth, and regional teams to launch and scale Card and PayFi initiatives
- Drive execution of go-to-market strategies, user acquisition campaigns, incentive programs, and regional expansion plans
Market Intelligence & Industry Representation- Monitor market trends, competitive dynamics, regulatory developments, and emerging technologies across crypto payments, PayFi, stablecoins, and fintech infrastructure
- Represent the platform at industry conferences, payment forums, and ecosystem events to strengthen brand presence and establish strategic relationships
Requirements
- 3+ years of experience in Business Development, Partnerships, Channel Development, or Product Management within fintech, payments, crypto, or financial services
- Strong technical understanding of card issuing, payment networks, BIN sponsorship, settlement flows, stablecoins, and global payment infrastructure
- Familiarity with PayFi, crypto payments, embedded finance, DeFi, or on-chain financial infrastructure
- Proven track record of sourcing, negotiating, and closing complex strategic partnerships
- Established network across fintech, payment providers, banking partners, stablecoin ecosystems, channel partners, and Web3 infrastructure projects
- Experience developing channel partnerships, affiliate ecosystems, or distribution networks is highly preferred
- Excellent communication, negotiation, and stakeholder management skills
- Entrepreneurial mindset with the ability to thrive in a fast-paced, rapidly evolving industry
- Professional proficiency in English; Mandarin proficiency is a strong plus
- APAC-based with willingness to travel regionally and internationally
What's on Offer
- Highly competitive compensation package (base + performance bonus + equity/tokens)
- Leadership role in a rapidly scaling global PayFi and crypto payments platform
- Direct exposure to C-level leadership and strategic decision-making
- Flexible working arrangements with regional and international travel
- Industry-leading benefits and professional development opportunities
- Opportunity to shape the future of crypto payments and PayFi infrastructure
Additional Information: We regret that only shortlisted candidates will be contacted.
Interested If you are motivated by the opportunity to drive regional growth for a global payments platform and thrive in a high-growth, fast-paced environment, we would like to hear from you.
Please connect or send your profile directly to [Confidential Information] for a confidential discussion.
