About Klook
We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.
Our mission is to build the digital infrastructure for the global experience economy empowering merchants to share their passions and travelers to discover the heartbeat of each destination.
We operate a mobile-first, curated platform featuring diverse experiences across global destinations.
Do you share our belief in the wonders of travel Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution Join us!
About The Role
We are seeking a Senior Business Analyst to join Klook, where you'll play a pivotal role in driving data-driven marketing strategies and optimizing our customer acquisition efforts across global markets. This role combines advanced analytical skills with deep marketing expertise to unlock insights.
As a Senior Business Analyst, you'll be responsible for analyzing complex marketing data, building robust data pipelines, and creating actionable insights that directly impact our marketing performance and ROI. You'll work closely with cross-functional teams including Marketing, Product, and Engineering to ensure our marketing investments are optimized and our customer journey is continuously improved.
What You'll Do
Data Analysis & Insights
- Conduct deep-dive analysis of marketing performance across paid channels including Google Ads, Facebook, TikTok, and other digital platforms
- Develop and maintain attribution models to understand the customer journey and multi-touch attribution
- Analyze customer acquisition costs, lifetime value, and conversion funnels to optimize marketing spend
- Identify trends, patterns, and opportunities in marketing data to drive strategic decision-making
Data Infrastructure & Pipeline Management
- Design, build, and maintain scalable data pipelines using Python and SQL to support marketing analytics needs
- Ensure data quality and integrity across marketing data sources and systems
- Automate recurring analytical processes and reporting workflows
- Collaborate with Engineering teams to implement data collection and tracking improvements
Dashboard & Reporting
- Create and maintain comprehensive marketing dashboards using Tableau for stakeholders at all levels
- Build real-time reporting solutions for campaign performance monitoring
- Develop executive-level reporting that communicates marketing impact and ROI
- Establish KPI frameworks and measurement standards for marketing activities
Strategic Partnership
- Partner with Marketing teams to define measurement strategies for new campaigns and initiatives
- Support marketing experimentation through proper test design, analysis, and recommendations
- Provide analytical support for budget planning and resource allocation decisions
- Present findings and recommendations to senior leadership and cross-functional stakeholders
What You'll Need
Technical Skills
- Advanced proficiency in SQL, particularly BigQuery, with experience handling large-scale datasets
- Strong Python programming skills for data analysis, automation, and pipeline development
- Expertise in Tableau for creating interactive dashboards and data visualizations
- Experience building and maintaining data pipelines and ETL processes
- Familiarity with data warehousing concepts and cloud platforms (preferably Google Cloud Platform)
Marketing Analytics Experience
- 4+ years of experience in marketing analytics or business intelligence roles
- Deep understanding of digital marketing channels, attribution modeling, and customer journey analysis
- Experience with marketing attribution tools and methodologies (first-touch, last-touch, multi-touch attribution)
- Knowledge of paid advertising platforms and their data structures (Google Ads, Facebook Ads Manager, etc.)
Analytical & Business Skills
- Strong statistical analysis skills with ability to design and analyze A/B tests
- Experience with cohort analysis, customer segmentation, and predictive modeling
- Excellent problem-solving abilities with attention to detail
- Strong communication skills with ability to translate complex data into actionable business insights
- Project management experience with ability to handle multiple priorities simultaneously
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (Agency). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing. 
